Question 1

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

Accepted Answer

A)  privacy policies. 
B)  cookies. 
C)  accessibility rules. 
D)  site management tools. 
A)  privacy policies. 
B)  cookies. 
C)  accessibility rules. 
D)  site management tools.

Question 2

Which of the following is an example of a CMS?

Accepted Answer

A)  Apache 
B)  WordPress 
C)  Oracle 
D)  WebTrends Analytics 
A)  Apache 
B)  WordPress 
C)  Oracle 
D)  WebTrends Analytics

Question 3

Which of the following types of sites typically tends to have high to very high page views (hits)?

Accepted Answer

A)  Web services 
B)  customer self-service 
C)  trading 
D)  publishing/subscription 
A)  Web services 
B)  customer self-service 
C)  trading 
D)  publishing/subscription

Question 4

The annual maintenance cost for a Web site is likely to be as high as its development cost.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is an example of dynamic content?

Accepted Answer

A)  product photographs 
B)  product descriptions 
C)  home page graphic 
D)  blog posts 
A)  product photographs 
B)  product descriptions 
C)  home page graphic 
D)  blog posts

Question 6

________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.

Accepted Answer

The answer of ________ is the process of comparing a...

Question 7

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

Accepted Answer

A)  VBScript 
B)  ActiveX 
C)  ColdFusion 
D)  JavaScript 
A)  VBScript 
B)  ActiveX 
C)  ColdFusion 
D)  JavaScript

Question 8

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

Accepted Answer

A)  scaling hardware vertically. 
B)  scaling hardware horizontally. 
C)  replacing static pages with dynamically generated pages. 
D)  improving processing architecture. 
A)  scaling hardware vertically. 
B)  scaling hardware horizontally. 
C)  replacing static pages with dynamically generated pages. 
D)  improving processing architecture.

Question 9

Discuss some of the unique features that must be taken into account when designing a mobile Web presence.

Accepted Answer

Designing a mobile Web presence is somew

Question 10

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

Accepted Answer

A)  CGI 
B)  ColdFusion 
C)  JavaScript 
D)  VBScript 
A)  CGI 
B)  ColdFusion 
C)  JavaScript 
D)  VBScript

Question 11

A SWOT analysis describes strengths, weaknesses, opportunities, and ________.

Accepted Answer

The answer of A SWOT analysis describes strengths, weaknesses, opportunities,...

Question 12

A Web ________ is a software program that provides the specific business functionality required of a Web site.

Accepted Answer

The answer of A Web ________ is a software program...

Question 13

What are the two most important management challenges in building a successful e-commerce presence?

Accepted Answer

A)  developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives 
B)  having an accurate understanding of your business environment and an achievable business plan 
C)  building a team with the right skill sets and closely managing the development process 
D)  identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site 
A)  developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives 
B)  having an accurate understanding of your business environment and an achievable business plan 
C)  building a team with the right skill sets and closely managing the development process 
D)  identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Question 14

________ verifies that the business objectives of the system as originally conceived are in fact working.

Accepted Answer

A)  System testing 
B)  Acceptance testing 
C)  Unit testing 
D)  Implementation testing 
A)  System testing 
B)  Acceptance testing 
C)  Unit testing 
D)  Implementation testing

Question 15

All of the following can enhance page delivery speed except:

Accepted Answer

A)  using edge caching services. 
B)  using specialized content delivery networks. 
C)  increasing local bandwidth. 
D)  increasing the dynamic content on the pages. 
A)  using edge caching services. 
B)  using specialized content delivery networks. 
C)  increasing local bandwidth. 
D)  increasing the dynamic content on the pages.

Question 16

Which of the following is not an activity typically associated with a social media e-commerce presence?

Accepted Answer

A)  search 
B)  conversation 
C)  sharing 
D)  advice 
A)  search 
B)  conversation 
C)  sharing 
D)  advice

Question 17

A(n) ________ is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.

Accepted Answer

The answer of A(n) ________ is a set of public...

Question 18

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Accepted Answer

A) True 
 B)False

Question 19

The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.

Accepted Answer

A) True 
 B)False

Question 20

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

Accepted Answer

A)  an ad server 
B)  a site tracking and reporting system 
C)  an inventory management system 
D)  customer on-site tracking 
A)  an ad server 
B)  a site tracking and reporting system 
C)  an inventory management system 
D)  customer on-site tracking

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

Which of the following is an example of a CMS?

Which of the following types of sites typically tends to have high to very high page views (hits)?

The annual maintenance cost for a Web site is likely to be as high as its development cost.

Which of the following is an example of dynamic content?

________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

Discuss some of the unique features that must be taken into account when designing a mobile Web presence.

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

A SWOT analysis describes strengths, weaknesses, opportunities, and ________.

A Web ________ is a software program that provides the specific business functionality required of a Web site.

What are the two most important management challenges in building a successful e-commerce presence?

________ verifies that the business objectives of the system as originally conceived are in fact working.

All of the following can enhance page delivery speed except:

Which of the following is not an activity typically associated with a social media e-commerce presence?

A(n) ________ is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

Which of the following is an example of a CMS?

Which of the following types of sites typically tends to have high to very high page views (hits)?

The annual maintenance cost for a Web site is likely to be as high as its development cost.

Which of the following is an example of dynamic content?

________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

Discuss some of the unique features that must be taken into account when designing a mobile Web presence.

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

A SWOT analysis describes strengths, weaknesses, opportunities, and ________.

A Web ________ is a software program that provides the specific business functionality required of a Web site.

What are the two most important management challenges in building a successful e-commerce presence?

________ verifies that the business objectives of the system as originally conceived are in fact working.

All of the following can enhance page delivery speed except:

Which of the following is not an activity typically associated with a social media e-commerce presence?

A(n) ________ is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters