Question 1

All of the following statements about cookies are true except:

Accepted Answer

A)  Cookies can be used with Web bugs to create cross-site profiles of users. 
B)  The data typically stored in cookies includes a unique ID and e-mail address. 
C)  Cookies make shopping carts possible by allowing a site to keep track of a user's actions. 
D)  The more cookies are deleted, the less accurate ad server metrics become. 
A)  Cookies can be used with Web bugs to create cross-site profiles of users. 
B)  The data typically stored in cookies includes a unique ID and e-mail address. 
C)  Cookies make shopping carts possible by allowing a site to keep track of a user's actions. 
D)  The more cookies are deleted, the less accurate ad server metrics become.

Question 2

Households with incomes of below $75,000 are obtaining Internet access at faster rates than households with incomes above that level.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is an example of an indirect reference group?

Accepted Answer

A)  social class 
B)  family 
C)  religion 
D)  profession 
A)  social class 
B)  family 
C)  religion 
D)  profession

Question 4

Displaying online ads for high-end kitchen utensils to consumers who have purchased gourmet cookbooks is an example of ________ targeting.

Accepted Answer

The answer of Displaying online ads for high-end kitchen utensils...

Question 5

Which of the following is not one of the main elements of a comprehensive multi-channel marketing plan?

Accepted Answer

A)  local marketing 
B)  offline marketing 
C)  social marketing 
D)  mobile marketing 
A)  local marketing 
B)  offline marketing 
C)  social marketing 
D)  mobile marketing

Question 6

Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except:

Accepted Answer

A)  Purchase price was low. 
B)  Items were physically small. 
C)  Margins were low. 
D)  Selection was broad. 
A)  Purchase price was low. 
B)  Items were physically small. 
C)  Margins were low. 
D)  Selection was broad.

Question 7

Which of the following types of online market segmentation and targeting involves using consumers' explicitly expressed interest to segment and target?

Accepted Answer

A)  psychographic 
B)  technical 
C)  search 
D)  contextual 
A)  psychographic 
B)  technical 
C)  search 
D)  contextual

Question 8

A Web beacon is:

Accepted Answer

A)  a cookie that carries a virus. 
B)  an executable cookie. 
C)  an automated applet for performing Web searches. 
D)  a tiny graphics file embedded in an e-mail or Web page. 
A)  a cookie that carries a virus. 
B)  an executable cookie. 
C)  an automated applet for performing Web searches. 
D)  a tiny graphics file embedded in an e-mail or Web page.

Question 9

Evidence suggests that real-time customer chat increases sales.

Accepted Answer

A) True 
 B)False

Question 10

Price is the top factor in online purchase decisions.

Accepted Answer

A) True 
 B)False

Question 11

For a Web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.

Accepted Answer

A)  50 
B)  500,000 
C)  5 million 
D)  50 million 
A)  50 
B)  500,000 
C)  5 million 
D)  50 million

Question 12

The four generic market entry strategies are first mover, fast follower, slow follower, and pure play.

Accepted Answer

A) True 
 B)False

Question 13

All of the following are fixed price strategies except:

Accepted Answer

A)  bundling. 
B)  versioning. 
C)  free pricing. 
D)  yield management. 
A)  bundling. 
B)  versioning. 
C)  free pricing. 
D)  yield management.

Question 14

On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.

Accepted Answer

A)  52 
B)  62 
C)  72 
D)  82 
A)  52 
B)  62 
C)  72 
D)  82

Question 15

A(n) ________ group is a type of reference group that has an integrated pattern of activities, interests, and opinions.

Accepted Answer

The answer of A(n) ________ group is a type of...

Question 16

________ research combines both demographic and psychological data and divides a market into different groups based on social class, lifestyle, and/or personality characteristics.

Accepted Answer

The answer of ________ research combines both demographic and psychological...

Question 17

Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:

Accepted Answer

A)  lifestyle group. 
B)  culture. 
C)  subculture. 
D)  psychological profile. 
A)  lifestyle group. 
B)  culture. 
C)  subculture. 
D)  psychological profile.

Question 18

Which of the following is not a kind of Twitter marketing product?

Accepted Answer

A)  Promoted Shopping 
B)  Promoted Tweets 
C)  Promoted Accounts 
D)  Promoted Trends 
A)  Promoted Shopping 
B)  Promoted Tweets 
C)  Promoted Accounts 
D)  Promoted Trends

Question 19

The incremental cost of building the next unit of a good is called the:

Accepted Answer

A)  demand curve. 
B)  variable cost. 
C)  marginal cost. 
D)  fixed cost. 
A)  demand curve. 
B)  variable cost. 
C)  marginal cost. 
D)  fixed cost.

Question 20

The Nike iD program is an example of which of the following marketing techniques?

Accepted Answer

A)  customer co-production 
B)  transactive content 
C)  price discrimination 
D)  permission marketing 
A)  customer co-production 
B)  transactive content 
C)  price discrimination 
D)  permission marketing

All of the following statements about cookies are true except:

Households with incomes of below $75,000 are obtaining Internet access at faster rates than households with incomes above that level.

Which of the following is an example of an indirect reference group?

Displaying online ads for high-end kitchen utensils to consumers who have purchased gourmet cookbooks is an example of ________ targeting.

Which of the following is not one of the main elements of a comprehensive multi-channel marketing plan?

Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except:

Which of the following types of online market segmentation and targeting involves using consumers' explicitly expressed interest to segment and target?

A Web beacon is:

Evidence suggests that real-time customer chat increases sales.

Price is the top factor in online purchase decisions.

For a Web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.

The four generic market entry strategies are first mover, fast follower, slow follower, and pure play.

All of the following are fixed price strategies except:

On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.

A(n) ________ group is a type of reference group that has an integrated pattern of activities, interests, and opinions.

________ research combines both demographic and psychological data and divides a market into different groups based on social class, lifestyle, and/or personality characteristics.

Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:

Which of the following is not a kind of Twitter marketing product?

The incremental cost of building the next unit of a good is called the:

The Nike iD program is an example of which of the following marketing techniques?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 6: E-Commerce Marketing Concepts: Social, Mobile, Local

All of the following statements about cookies are true except:

Households with incomes of below $75,000 are obtaining Internet access at faster rates than households with incomes above that level.

Which of the following is an example of an indirect reference group?

Displaying online ads for high-end kitchen utensils to consumers who have purchased gourmet cookbooks is an example of ________ targeting.

Which of the following is not one of the main elements of a comprehensive multi-channel marketing plan?

Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except:

Which of the following types of online market segmentation and targeting involves using consumers' explicitly expressed interest to segment and target?

A Web beacon is:

Evidence suggests that real-time customer chat increases sales.

Price is the top factor in online purchase decisions.

For a Web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.

The four generic market entry strategies are first mover, fast follower, slow follower, and pure play.

All of the following are fixed price strategies except:

On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.

A(n) ________ group is a type of reference group that has an integrated pattern of activities, interests, and opinions.

________ research combines both demographic and psychological data and divides a market into different groups based on social class, lifestyle, and/or personality characteristics.

Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:

Which of the following is not a kind of Twitter marketing product?

The incremental cost of building the next unit of a good is called the:

The Nike iD program is an example of which of the following marketing techniques?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters