Exam 6: E-Commerce Marketing Concepts: Social, Mobile, Local

Discuss the process of establishing a relationship with the customer, focusing on permission marketing, affiliate marketing, and viral marketing.

(Essay)

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Question 41

The marginal cost of the production of information goods distributed over the Internet is zero or near zero.

(True/False)

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Question 42

In modeling online consumer behavior, consumer skills refers to the:

(Multiple Choice)

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Question 43

Which of the following is not a feature that is driving social e-commerce growth?

(Multiple Choice)

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Question 44

Which of the following is the top concern of Internet users about purchasing online?

(Multiple Choice)

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Question 45

Which of the following age groups had the lowest percentage of Internet access in 2012?

(Multiple Choice)

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Question 46

The broadest factor in consumer behavior is:

(Multiple Choice)

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Question 47

A(n) ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors.

(Multiple Choice)

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Question 48

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

(Multiple Choice)

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Question 49

Versioning involves selling the same product at different prices.

(True/False)

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Question 50

Which of the following statements about the Internet's impact on marketing is not true?

(Multiple Choice)

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Question 51

All of the following are important clickstream behavior factors except:

(Multiple Choice)

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Question 52

________ is an industry-standard database query and manipulation language.

(Multiple Choice)

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Question 53

What are Web transaction logs, and how do they work in combination with registration forms, shopping cart databases, and tracking files to help firms understand how customers behave online?

(Essay)

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Question 54

Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc.?

(Multiple Choice)

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Question 55

All of the following are attributes of personalized marketing except:

(Multiple Choice)

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Question 56

All of the following are traditional online marketing tools except:

(Multiple Choice)

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Question 57

________ behavior refers to the transaction log that consumers establish as they move about the Web from site to site.

(Short Answer)

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Question 58

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.

(True/False)

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Question 59

Research shows that the two most important factors shaping the decision to purchase online are utility and trust.

(True/False)

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Question 60

Showing 41 - 60 of 86

Discuss the process of establishing a relationship with the customer, focusing on permission marketing, affiliate marketing, and viral marketing.

The marginal cost of the production of information goods distributed over the Internet is zero or near zero.

In modeling online consumer behavior, consumer skills refers to the:

Which of the following is not a feature that is driving social e-commerce growth?

Which of the following is the top concern of Internet users about purchasing online?

Which of the following age groups had the lowest percentage of Internet access in 2012?

The broadest factor in consumer behavior is:

A(n) ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors.

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

Versioning involves selling the same product at different prices.

Which of the following statements about the Internet's impact on marketing is not true?

All of the following are important clickstream behavior factors except:

________ is an industry-standard database query and manipulation language.

What are Web transaction logs, and how do they work in combination with registration forms, shopping cart databases, and tracking files to help firms understand how customers behave online?

Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc.?

All of the following are attributes of personalized marketing except:

All of the following are traditional online marketing tools except:

________ behavior refers to the transaction log that consumers establish as they move about the Web from site to site.

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.

Research shows that the two most important factors shaping the decision to purchase online are utility and trust.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

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