Question 1

Discuss the types of effects Internet use has on people's social lives. Are all the effects negative?

Accepted Answer

Research has found a number of negative

Question 2

Approximately ________ in annual offline retail sales is influenced by online browsing.

Accepted Answer

A)  $1.2 trillion 
B)  $102 billion 
C)  $120 million 
D)  $12 million 
A)  $1.2 trillion 
B)  $102 billion 
C)  $120 million 
D)  $12 million

Question 3

The ________ is a mapping of all significant online social relationships.

Accepted Answer

social gra

Question 4

To answer a question such as "At what time of day does our company sell the most products?" you would use ________ data mining.

Accepted Answer

The answer of To answer a question such as "At...

Question 5

________ occurs when a new venue for selling products or services threatens to destroy existing venues.

Accepted Answer

The answer of ________ occurs when a new venue for...

Question 6

Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?

Accepted Answer

A)  personalization/customization 
B)  information density 
C)  social technology 
D)  interactivity 
A)  personalization/customization 
B)  information density 
C)  social technology 
D)  interactivity

Question 7

The richness made possible by e-commerce technologies does which of the following?

Accepted Answer

A)  It reduces the cost of delivering marketing messages and receiving feedback from users. 
B)  It allows consumers to become co-producers of the goods and services being sold. 
C)  It allows video, audio, and text to be integrated into a single marketing message and consuming experience. 
D)  It enables worldwide customer service and marketing communications. 
A)  It reduces the cost of delivering marketing messages and receiving feedback from users. 
B)  It allows consumers to become co-producers of the goods and services being sold. 
C)  It allows video, audio, and text to be integrated into a single marketing message and consuming experience. 
D)  It enables worldwide customer service and marketing communications.

Question 8

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Accepted Answer

A) True 
 B)False

Question 9

Online shoppers tend to browse for available products rather than search for specific products they have determined in advance.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following age groups has the highest percentage of Internet access?

Accepted Answer

A)  18-29 
B)  30-49 
C)  50-64 
D)  65+ 
A)  18-29 
B)  30-49 
C)  50-64 
D)  65+

Question 11

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

Accepted Answer

A)  bundling. 
B)  customization. 
C)  dynamic pricing. 
D)  versioning. 
A)  bundling. 
B)  customization. 
C)  dynamic pricing. 
D)  versioning.

Question 12

The ________ asserts that, with complete price transparency in a perfect information marketplace, one world price for every product will emerge.

Accepted Answer

The answer of The ________ asserts that, with complete price...

Question 13

"Shoppers" constitute approximately ________ percent of the online Internet audience.

Accepted Answer

A)  38 
B)  68 
C)  88 
D)  98 
A)  38 
B)  68 
C)  88 
D)  98

Question 14

The dial-up audience is ________ the broadband audience.

Accepted Answer

A)  virtually indistinguishable from 
B)  more educated than 
C)  less intensely involved with the Internet than 
D)  wealthier than 
A)  virtually indistinguishable from 
B)  more educated than 
C)  less intensely involved with the Internet than 
D)  wealthier than

Question 15

Which of the following demographic groups had the greatest increase in Internet access between 2002 and 2012?

Accepted Answer

A)  Black, non-Hispanic 
B)  Asians 
C)  White, non-Hispanic 
D)  Hispanic 
A)  Black, non-Hispanic 
B)  Asians 
C)  White, non-Hispanic 
D)  Hispanic

Question 16

Specialized marketing firms called ________ sell ad opportunities from a range of participating sites that receive payment for displaying ads.

Accepted Answer

advertisin

Question 17

________ refers to the difference between the highest and lowest prices in a market.

Accepted Answer

The answer of ________ refers to the difference between the...

Question 18

Which of the following is not a social marketing technique?

Accepted Answer

A)  Pinterest marketing 
B)  app marketing 
C)  game marketing 
D)  video marketing 
A)  Pinterest marketing 
B)  app marketing 
C)  game marketing 
D)  video marketing

Question 19

________ is the process of getting customers to pass along a company's marketing message to friends, family, and colleagues.

Accepted Answer

The answer of ________ is the process of getting customers...

Question 20

In ________, one Web site agrees to pay another Web site a commission for new business opportunities it refers to the site.

Accepted Answer

The answer of In ________, one Web site agrees to...

Discuss the types of effects Internet use has on people's social lives. Are all the effects negative?

Approximately ________ in annual offline retail sales is influenced by online browsing.

The ________ is a mapping of all significant online social relationships.

To answer a question such as "At what time of day does our company sell the most products?" you would use ________ data mining.

________ occurs when a new venue for selling products or services threatens to destroy existing venues.

Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?

The richness made possible by e-commerce technologies does which of the following?

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Online shoppers tend to browse for available products rather than search for specific products they have determined in advance.

Which of the following age groups has the highest percentage of Internet access?

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

The ________ asserts that, with complete price transparency in a perfect information marketplace, one world price for every product will emerge.

"Shoppers" constitute approximately ________ percent of the online Internet audience.

The dial-up audience is ________ the broadband audience.

Which of the following demographic groups had the greatest increase in Internet access between 2002 and 2012?

Specialized marketing firms called ________ sell ad opportunities from a range of participating sites that receive payment for displaying ads.

________ refers to the difference between the highest and lowest prices in a market.

Which of the following is not a social marketing technique?

________ is the process of getting customers to pass along a company's marketing message to friends, family, and colleagues.

In ________, one Web site agrees to pay another Web site a commission for new business opportunities it refers to the site.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 6: E-Commerce Marketing Concepts: Social, Mobile, Local

Discuss the types of effects Internet use has on people's social lives. Are all the effects negative?

Approximately ________ in annual offline retail sales is influenced by online browsing.

The ________ is a mapping of all significant online social relationships.

To answer a question such as "At what time of day does our company sell the most products?" you would use ________ data mining.

________ occurs when a new venue for selling products or services threatens to destroy existing venues.

Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?

The richness made possible by e-commerce technologies does which of the following?

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Online shoppers tend to browse for available products rather than search for specific products they have determined in advance.

Which of the following age groups has the highest percentage of Internet access?

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

The ________ asserts that, with complete price transparency in a perfect information marketplace, one world price for every product will emerge.

"Shoppers" constitute approximately ________ percent of the online Internet audience.

The dial-up audience is ________ the broadband audience.

Which of the following demographic groups had the greatest increase in Internet access between 2002 and 2012?

Specialized marketing firms called ________ sell ad opportunities from a range of participating sites that receive payment for displaying ads.

________ refers to the difference between the highest and lowest prices in a market.

Which of the following is not a social marketing technique?

________ is the process of getting customers to pass along a company's marketing message to friends, family, and colleagues.

In ________, one Web site agrees to pay another Web site a commission for new business opportunities it refers to the site.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters