Question 1

In the United States, the service sector accounts for about 75 percent of all economic activity.

Accepted Answer

A) True 
 B)False

Question 2

________ measures the percentage of sales revenue a firm is able to retain after all expenses are deducted from gross revenues.

Accepted Answer

The answer of ________ measures the percentage of sales revenue...

Question 3

Which of the following is not a key industry strategic factor?

Accepted Answer

A)  synergies 
B)  barriers to entry 
C)  industry value chain 
D)  existence of substitute products 
A)  synergies 
B)  barriers to entry 
C)  industry value chain 
D)  existence of substitute products

Question 4

________ are sites that provide consumers with comparison shopping services, independent financial advice, and financial planning.

Accepted Answer

The answer of ________ are sites that provide consumers with...

Question 5

Also called bricks-and-clicks merchants, ________ companies have a network of physical stores as their primary retail channel but also have introduced online offerings.

Accepted Answer

The answer of Also called bricks-and-clicks merchants, ________ companies have...

Question 6

All of the following are challenges for catalog merchants except:

Accepted Answer

A)  high costs of printing and mailing. 
B)  building a credible Web site. 
C)  the need to bring staff in or manage new technology. 
D)  building sophisticated order entry and fulfillment systems. 
A)  high costs of printing and mailing. 
B)  building a credible Web site. 
C)  the need to bring staff in or manage new technology. 
D)  building sophisticated order entry and fulfillment systems.

Question 7

To improve shipment and delivery, Amazon has used all of the following techniques except:

Accepted Answer

A)  increasing its number of warehouses. 
B)  sending pre-posted packages to United States Postal System centers. 
C)  optimizing the size of shipments. 
D)  establishing pick-up centers for pickup and delivery of commonly ordered goods. 
A)  increasing its number of warehouses. 
B)  sending pre-posted packages to United States Postal System centers. 
C)  optimizing the size of shipments. 
D)  establishing pick-up centers for pickup and delivery of commonly ordered goods.

Question 8

________ provide integrated airline, hotel, conference center, and auto rental services at a single Web site.

Accepted Answer

Corporate

Question 9

All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

Accepted Answer

A)  core competencies. 
B)  synergies. 
C)  technology. 
D)  power of customers. 
A)  core competencies. 
B)  synergies. 
C)  technology. 
D)  power of customers.

Question 10

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Accepted Answer

A)  moving to a supply-push model. 
B)  high cost structures. 
C)  developing a fast-response online order and fulfillment system. 
D)  channel conflict. 
A)  moving to a supply-push model. 
B)  high cost structures. 
C)  developing a fast-response online order and fulfillment system. 
D)  channel conflict.

Question 11

Craigslist is a player in which of the following online services market?

Accepted Answer

A)  real estate services and career services 
B)  insurance services and brokerage services 
C)  travel services 
D)  online accounting services 
A)  real estate services and career services 
B)  insurance services and brokerage services 
C)  travel services 
D)  online accounting services

Question 12

A(n) ________ is a single channel Web firm that generates almost all its revenues from online sales.

Accepted Answer

The answer of A(n) ________ is a single channel Web...

Question 13

Thus far, the most successful and innovative pure-play online retailer is ________.

Accepted Answer

The answer of Thus far, the most successful and innovative...

Question 14

Explain why online career services are so well suited to the Web.

Accepted Answer

Next to travel services, job-hunting ser

Question 15

Define the terms goods and services and discuss the limitations of those definitions in today's evolving marketplace.

Accepted Answer

The term goods refers to physical produc

Question 16

Which of the following is not an example of a transaction broker?

Accepted Answer

A)  a stockbroker 
B)  a real estate agent 
C)  an accountant 
D)  an employment agency 
A)  a stockbroker 
B)  a real estate agent 
C)  an accountant 
D)  an employment agency

Question 17

Online retailing is one of the largest segments of the retail industry.

Accepted Answer

A) True 
 B)False

Question 18

Gross margin is defined as gross profit:

Accepted Answer

A)  minus total operating expenses. 
B)  divided by net sales revenues. 
C)  divided by cost of sales. 
D)  minus net income. 
A)  minus total operating expenses. 
B)  divided by net sales revenues. 
C)  divided by cost of sales. 
D)  minus net income.

Question 19

Which of the following is not one of the seven major segments of the retail industry?

Accepted Answer

A)  electronics and computers 
B)  consumer durables 
C)  gasoline and fuel 
D)  food and beverage 
A)  electronics and computers 
B)  consumer durables 
C)  gasoline and fuel 
D)  food and beverage

Question 20

Which of the following is not a major trend in the online recruitment services industry?

Accepted Answer

A)  disintermediation 
B)  localization 
C)  social networking 
D)  consolidation 
A)  disintermediation 
B)  localization 
C)  social networking 
D)  consolidation

In the United States, the service sector accounts for about 75 percent of all economic activity.

________ measures the percentage of sales revenue a firm is able to retain after all expenses are deducted from gross revenues.

Which of the following is not a key industry strategic factor?

________ are sites that provide consumers with comparison shopping services, independent financial advice, and financial planning.

Also called bricks-and-clicks merchants, ________ companies have a network of physical stores as their primary retail channel but also have introduced online offerings.

All of the following are challenges for catalog merchants except:

To improve shipment and delivery, Amazon has used all of the following techniques except:

________ provide integrated airline, hotel, conference center, and auto rental services at a single Web site.

All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Craigslist is a player in which of the following online services market?

A(n) ________ is a single channel Web firm that generates almost all its revenues from online sales.

Thus far, the most successful and innovative pure-play online retailer is ________.

Explain why online career services are so well suited to the Web.

Define the terms goods and services and discuss the limitations of those definitions in today's evolving marketplace.

Which of the following is not an example of a transaction broker?

Online retailing is one of the largest segments of the retail industry.

Gross margin is defined as gross profit:

Which of the following is not one of the seven major segments of the retail industry?

Which of the following is not a major trend in the online recruitment services industry?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 9: Online Retail and Services

In the United States, the service sector accounts for about 75 percent of all economic activity.

________ measures the percentage of sales revenue a firm is able to retain after all expenses are deducted from gross revenues.

Which of the following is not a key industry strategic factor?

________ are sites that provide consumers with comparison shopping services, independent financial advice, and financial planning.

Also called bricks-and-clicks merchants, ________ companies have a network of physical stores as their primary retail channel but also have introduced online offerings.

All of the following are challenges for catalog merchants except:

To improve shipment and delivery, Amazon has used all of the following techniques except:

________ provide integrated airline, hotel, conference center, and auto rental services at a single Web site.

All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Craigslist is a player in which of the following online services market?

A(n) ________ is a single channel Web firm that generates almost all its revenues from online sales.

Thus far, the most successful and innovative pure-play online retailer is ________.

Explain why online career services are so well suited to the Web.

Define the terms goods and services and discuss the limitations of those definitions in today's evolving marketplace.

Which of the following is not an example of a transaction broker?

Online retailing is one of the largest segments of the retail industry.

Gross margin is defined as gross profit:

Which of the following is not one of the seven major segments of the retail industry?

Which of the following is not a major trend in the online recruitment services industry?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters