Question 1

Which of the following is the fastest growing online gaming audience?

Accepted Answer

A)  casual gamers 
B)  mobile gamers 
C)  social gamers 
D)  console gamers 
A)  casual gamers 
B)  mobile gamers 
C)  social gamers 
D)  console gamers

Question 2

The a la carte revenue model allows users to pay only for what they use.

Accepted Answer

A) True 
 B)False

Question 3

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

Accepted Answer

The answer of A business model that uses advertising revenue...

Question 4

Is the online newspaper industry a disruptive technology? Why or why not?

Accepted Answer

The online newspaper industry would appe

Question 5

Google ________ is Google's version of Apple's iTunes store.

Accepted Answer

The answer of Google ________ is Google's version of Apple's...

Question 6

Which of the following is not a current trend in online content?

Accepted Answer

A)  Sales of music in digital form produce more revenue than sales of physical units. 
B)  Readership of newspapers in print form continues to exceed online readership. 
C)  Consumers increasingly accept the notion of paying for premium content. 
D)  Console game sales stagnate in comparison to online gaming. 
A)  Sales of music in digital form produce more revenue than sales of physical units. 
B)  Readership of newspapers in print form continues to exceed online readership. 
C)  Consumers increasingly accept the notion of paying for premium content. 
D)  Console game sales stagnate in comparison to online gaming.

Question 7

E-book revenues in 2012 were approximately ________.

Accepted Answer

A)  $42 million 
B)  $420 million 
C)  $4.2 billion 
D)  $42 billion 
A)  $42 million 
B)  $420 million 
C)  $4.2 billion 
D)  $42 billion

Question 8

Which of the following statements about the wholesale and agency models for selling books is not true?

Accepted Answer

A)  In the wholesale model, the retailer decides at what price to sell a book to the consumer. 
B)  Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C)  The Justice Department sued Amazon for engaging in predatory pricing. 
D)  The agency model was developed in response to Amazon's pricing strategies. 
A)  In the wholesale model, the retailer decides at what price to sell a book to the consumer. 
B)  Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C)  The Justice Department sued Amazon for engaging in predatory pricing. 
D)  The agency model was developed in response to Amazon's pricing strategies.

Question 9

There are approximately ________ online newspapers in the world.

Accepted Answer

A)  1,000 
B)  10,000 
C)  25,000 
D)  50,000 
A)  1,000 
B)  10,000 
C)  25,000 
D)  50,000

Question 10

In 2012, total paid online content was estimated to be:

Accepted Answer

A)  112 million. 
B)  1.12 billion. 
C)  11.2 billion. 
D)  112 billion. 
A)  112 million. 
B)  1.12 billion. 
C)  11.2 billion. 
D)  112 billion.

Question 11

Which of the following is the earliest precursor to today's e-books and e-book readers?

Accepted Answer

A)  Apple iPod 
B)  Project Gutenberg 
C)  Franklin Reader 
D)  Voyager Company's multimedia CDs 
A)  Apple iPod 
B)  Project Gutenberg 
C)  Franklin Reader 
D)  Voyager Company's multimedia CDs

Question 12

Which of the following online newspaper sites or groups attracts the highest number of monthly unique visitors?

Accepted Answer

A)  USA Today 
B)  Hearst Newspapers 
C)  Wall Street Journal Online 
D)  The New York Times Brand 
A)  USA Today 
B)  Hearst Newspapers 
C)  Wall Street Journal Online 
D)  The New York Times Brand

Question 13

All of the following are true about the newspaper industry except:

Accepted Answer

A)  Newspaper management has been sluggish to respond to the opportunities on the Internet for news. 
B)  Online readership of newspapers is declining. 
C)  Newspaper management has failed to protect content from being distributed for free by aggregators. 
D)  Offline readership of newspapers is declining. 
A)  Newspaper management has been sluggish to respond to the opportunities on the Internet for news. 
B)  Online readership of newspapers is declining. 
C)  Newspaper management has failed to protect content from being distributed for free by aggregators. 
D)  Offline readership of newspapers is declining.

Question 14

In 2012, approximately how much were consumers expected to spend on digital music?

Accepted Answer

A)  $36 million 
B)  $360 million 
C)  $3.6 billion 
D)  $36 billion 
A)  $36 million 
B)  $360 million 
C)  $3.6 billion 
D)  $36 billion

Question 15

Traditional media programming offers:

Accepted Answer

A)  high user control and high user focus. 
B)  high user control and low user focus. 
C)  low user control and high user focus. 
D)  low user control and low user focus. 
A)  high user control and high user focus. 
B)  high user control and low user focus. 
C)  low user control and high user focus. 
D)  low user control and low user focus.

Question 16

In 2012, which of the following comprised the largest segment of the online gaming audience?

Accepted Answer

A)  social gamers 
B)  mobile gamers 
C)  casual gamers 
D)  console gamers 
A)  social gamers 
B)  mobile gamers 
C)  casual gamers 
D)  console gamers

Question 17

Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.

Accepted Answer

The answer of Amazon's ________ is not just an e-book...

Question 18

Who was the first major fiction writer to create an e-book-only volume of a new work?

Accepted Answer

A)  Mary Higgins Clark 
B)  Stephen King 
C)  Dan Brown 
D)  Anne Rice 
A)  Mary Higgins Clark 
B)  Stephen King 
C)  Dan Brown 
D)  Anne Rice

Question 19

Smartphones are an example of technological convergence.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following forms of online entertainment is expected to generate the most revenue in 2015?

Accepted Answer

A)  online video 
B)  online games 
C)  online music downloads 
D)  Internet radio 
A)  online video 
B)  online games 
C)  online music downloads 
D)  Internet radio

Which of the following is the fastest growing online gaming audience?

The a la carte revenue model allows users to pay only for what they use.

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

Is the online newspaper industry a disruptive technology? Why or why not?

Google ________ is Google's version of Apple's iTunes store.

Which of the following is not a current trend in online content?

E-book revenues in 2012 were approximately ________.

Which of the following statements about the wholesale and agency models for selling books is not true?

There are approximately ________ online newspapers in the world.

In 2012, total paid online content was estimated to be:

Which of the following is the earliest precursor to today's e-books and e-book readers?

Which of the following online newspaper sites or groups attracts the highest number of monthly unique visitors?

All of the following are true about the newspaper industry except:

In 2012, approximately how much were consumers expected to spend on digital music?

Traditional media programming offers:

In 2012, which of the following comprised the largest segment of the online gaming audience?

Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.

Who was the first major fiction writer to create an e-book-only volume of a new work?

Smartphones are an example of technological convergence.

Which of the following forms of online entertainment is expected to generate the most revenue in 2015?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

Which of the following is the fastest growing online gaming audience?

The a la carte revenue model allows users to pay only for what they use.

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

Is the online newspaper industry a disruptive technology? Why or why not?

Google ________ is Google's version of Apple's iTunes store.

Which of the following is not a current trend in online content?

E-book revenues in 2012 were approximately ________.

Which of the following statements about the wholesale and agency models for selling books is not true?

There are approximately ________ online newspapers in the world.

In 2012, total paid online content was estimated to be:

Which of the following is the earliest precursor to today's e-books and e-book readers?

Which of the following online newspaper sites or groups attracts the highest number of monthly unique visitors?

All of the following are true about the newspaper industry except:

In 2012, approximately how much were consumers expected to spend on digital music?

Traditional media programming offers:

In 2012, which of the following comprised the largest segment of the online gaming audience?

Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.

Who was the first major fiction writer to create an e-book-only volume of a new work?

Smartphones are an example of technological convergence.

Which of the following forms of online entertainment is expected to generate the most revenue in 2015?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters