Question 1

In ________, sales of new digital products replace sales of traditional products.

Accepted Answer

The answer of In ________, sales of new digital products...

Question 2

By 2015, online video is expected to surpass music as the largest form of online revenue in terms of revenue.

Accepted Answer

A) True 
 B)False

Question 3

Discuss the industry structure of the online entertainment industry.

Accepted Answer

The existing industry value chain for th

Question 4

In 2012, digital magazine circulation:

Accepted Answer

A)  decreased by half. 
B)  remained flat. 
C)  doubled. 
D)  tripled. 
A)  decreased by half. 
B)  remained flat. 
C)  doubled. 
D)  tripled.

Question 5

Cannibalization is a major challenge facing book publishers.

Accepted Answer

A) True 
 B)False

Question 6

In 2012, which of the following forms of online entertainment produced the least amount of revenue?

Accepted Answer

A)  online music downloads 
B)  online video 
C)  online TV 
D)  Internet radio 
A)  online music downloads 
B)  online video 
C)  online TV 
D)  Internet radio

Question 7

DRM refers to a combination of ________ for protecting digital content.

Accepted Answer

A)  hardware and software methods 
B)  technical and legal means 
C)  user and publisher agreements 
D)  local and remote policies 
A)  hardware and software methods 
B)  technical and legal means 
C)  user and publisher agreements 
D)  local and remote policies

Question 8

________ refers to the use of the Internet to deliver entertainment services to the home on cable TV or FIOS networks.

Accepted Answer

The answer of ________ refers to the use of the...

Question 9

All of the following are subscription services except:

Accepted Answer

A)  Pandora. 
B)  Spotify. 
C)  iTunes. 
D)  Rhapsody. 
A)  Pandora. 
B)  Spotify. 
C)  iTunes. 
D)  Rhapsody.

Question 10

As of 2012, around how many Kindles of all types have been sold in the United States?

Accepted Answer

A)  8 million 
B)  80 million 
C)  800 million 
D)  8 billion 
A)  8 million 
B)  80 million 
C)  800 million 
D)  8 billion

Question 11

Which of the following three forms of media account for over 75 percent of the hours spent consuming media?

Accepted Answer

A)  television, radio, and the Internet 
B)  television, magazines, and the Internet 
C)  the Internet, radio, and newspapers 
D)  television, the Internet, and newspapers 
A)  television, radio, and the Internet 
B)  television, magazines, and the Internet 
C)  the Internet, radio, and newspapers 
D)  television, the Internet, and newspapers

Question 12

Apple is an example of a(n) ________ model in the entertainment industry value chain.

Accepted Answer

The answer of Apple is an example of a(n) ________...

Question 13

In the wholesale model of e-book distribution, pricing power is with the retailer.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following most accurately reflects media consumption by the average American adult?

Accepted Answer

A)  The average American adult spends the most hours listening to the radio, followed by watching television, and using the Internet. 
B)  The average American adult spends the most hours watching television, followed by listening to the radio, and using the Internet. 
C)  The average American adult spends the most hours watching television, followed by using the Internet, and listening to the radio. 
D)  The average American adult spends the most hours using the Internet, followed by watching television, and using the radio. 
A)  The average American adult spends the most hours listening to the radio, followed by watching television, and using the Internet. 
B)  The average American adult spends the most hours watching television, followed by listening to the radio, and using the Internet. 
C)  The average American adult spends the most hours watching television, followed by using the Internet, and listening to the radio. 
D)  The average American adult spends the most hours using the Internet, followed by watching television, and using the radio.

Question 15

All of the following are aspects of content convergence except:

Accepted Answer

A)  language. 
B)  design. 
C)  production. 
D)  distribution. 
A)  language. 
B)  design. 
C)  production. 
D)  distribution.

Question 16

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

Accepted Answer

The answer of ________ refers to that portion of perceived...

Question 17

Describe the three basic revenue models for digital content delivery.

Accepted Answer

There are three revenue models for deliv

Question 18

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Accepted Answer

Technologi

Question 19

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

Accepted Answer

The answer of ________ convergence involves the merger of media...

Question 20

Which of the following is not one of the factors required to charge for online content?

Accepted Answer

A)  multiple delivery methods 
B)  focused market 
C)  specialized content 
D)  high perceived net value 
A)  multiple delivery methods 
B)  focused market 
C)  specialized content 
D)  high perceived net value

In ________, sales of new digital products replace sales of traditional products.

By 2015, online video is expected to surpass music as the largest form of online revenue in terms of revenue.

Discuss the industry structure of the online entertainment industry.

In 2012, digital magazine circulation:

Cannibalization is a major challenge facing book publishers.

In 2012, which of the following forms of online entertainment produced the least amount of revenue?

DRM refers to a combination of ________ for protecting digital content.

________ refers to the use of the Internet to deliver entertainment services to the home on cable TV or FIOS networks.

All of the following are subscription services except:

As of 2012, around how many Kindles of all types have been sold in the United States?

Which of the following three forms of media account for over 75 percent of the hours spent consuming media?

Apple is an example of a(n) ________ model in the entertainment industry value chain.

In the wholesale model of e-book distribution, pricing power is with the retailer.

Which of the following most accurately reflects media consumption by the average American adult?

All of the following are aspects of content convergence except:

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

Describe the three basic revenue models for digital content delivery.

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

Which of the following is not one of the factors required to charge for online content?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

In ________, sales of new digital products replace sales of traditional products.

By 2015, online video is expected to surpass music as the largest form of online revenue in terms of revenue.

Discuss the industry structure of the online entertainment industry.

In 2012, digital magazine circulation:

Cannibalization is a major challenge facing book publishers.

In 2012, which of the following forms of online entertainment produced the least amount of revenue?

DRM refers to a combination of ________ for protecting digital content.

________ refers to the use of the Internet to deliver entertainment services to the home on cable TV or FIOS networks.

All of the following are subscription services except:

As of 2012, around how many Kindles of all types have been sold in the United States?

Which of the following three forms of media account for over 75 percent of the hours spent consuming media?

Apple is an example of a(n) ________ model in the entertainment industry value chain.

In the wholesale model of e-book distribution, pricing power is with the retailer.

Which of the following most accurately reflects media consumption by the average American adult?

All of the following are aspects of content convergence except:

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

Describe the three basic revenue models for digital content delivery.

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

Which of the following is not one of the factors required to charge for online content?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters