Question 1

All of the following statements about the movie industry are true except:

Accepted Answer

A)  Over 60 million Americans were expected to watch movies online in 2012. 
B)  In 2012, consumers were expected to view more and pay more for Web-based movie downloads, rentals, and streams than for DVDs or related physical products. 
C)  Online movie viewing is growing faster than all video viewing. 
D)  Internet and online distribution now make up the largest share of movie revenues. 
A)  Over 60 million Americans were expected to watch movies online in 2012. 
B)  In 2012, consumers were expected to view more and pay more for Web-based movie downloads, rentals, and streams than for DVDs or related physical products. 
C)  Online movie viewing is growing faster than all video viewing. 
D)  Internet and online distribution now make up the largest share of movie revenues.

Question 2

Online readership of newspapers is declining by more than 10% a year.

Accepted Answer

A) True 
 B)False

Question 3

All of the following charge for access to some or all its online content except:

Accepted Answer

A)  The Wall Street Journal. 
B)  The New York Times. 
C)  The Financial Times. 
D)  Google News. 
A)  The Wall Street Journal. 
B)  The New York Times. 
C)  The Financial Times. 
D)  Google News.

Question 4

In 2011, online movie viewing doubled.

Accepted Answer

A) True 
 B)False

Question 5

In the ________ model for e-books, prices are set by the publisher/manufacturer.

Accepted Answer

The answer of In the ________ model for e-books, prices...

Question 6

Which of the following together comprised the largest component of online paid content in 2012?

Accepted Answer

A)  online games and online TV 
B)  online music and online games 
C)  online music and online video 
D)  online video and online games 
A)  online games and online TV 
B)  online music and online games 
C)  online music and online video 
D)  online video and online games

Question 7

All of the following statements about television and premium are true except:

Accepted Answer

A)  The current transition to Internet delivery of television is leading to a decline in traditional television viewing. 
B)  Television is the largest content provider in the United States. 
C)  The largest online video distributor is Apple's iTunes. 
D)  Over-the-top entertainment services are a threat to cable television distributors. 
A)  The current transition to Internet delivery of television is leading to a decline in traditional television viewing. 
B)  Television is the largest content provider in the United States. 
C)  The largest online video distributor is Apple's iTunes. 
D)  Over-the-top entertainment services are a threat to cable television distributors.

Question 8

Spotify is an example of a(n) ________ music service.

Accepted Answer

streaming,

Question 9

Which of the following statements about the online newspaper audience is not true?

Accepted Answer

A)  The people who read newspapers online tend to be older than those who visit YouTube. 
B)  The online newspaper audience is highly engaged. 
C)  The people who read newspapers online tend to be less educated than those who visit YouTube. 
D)  Online newspapers reach over 75% of individuals in households earning more than $100,000 a year. 
A)  The people who read newspapers online tend to be older than those who visit YouTube. 
B)  The online newspaper audience is highly engaged. 
C)  The people who read newspapers online tend to be less educated than those who visit YouTube. 
D)  Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 10

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.

Accepted Answer

A) True 
 B)False

Question 11

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

Accepted Answer

A)  a quarter as much time 
B)  a third as much time 
C)  an equivalent amount of time 
D)  twice as much time 
A)  a quarter as much time 
B)  a third as much time 
C)  an equivalent amount of time 
D)  twice as much time

Question 12

An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.

Accepted Answer

digital ri

Question 13

All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:

Accepted Answer

A)  Movies are more difficult to move around the Web without detection. 
B)  Movies typically have far larger file sizes than music tracks. 
C)  The movie industry is a concentrated oligopoly. 
D)  There are fewer firms competing for distribution rights. 
A)  Movies are more difficult to move around the Web without detection. 
B)  Movies typically have far larger file sizes than music tracks. 
C)  The movie industry is a concentrated oligopoly. 
D)  There are fewer firms competing for distribution rights.

Question 14

Which of the following was the most troubled segment of the publishing industry in 2012?

Accepted Answer

A)  books 
B)  magazines 
C)  newspapers 
D)  periodicals 
A)  books 
B)  magazines 
C)  newspapers 
D)  periodicals

Question 15

Which of the following best describes the online newspaper industry's revenue model?

Accepted Answer

A)  mostly successful implementation of the subscription-fee model 
B)  struggling to successfully implement a fee-based model 
C)  abandonment of the subscription-fee model and return to free model 
D)  mix of revenues from classified ad sales and subscription fees 
A)  mostly successful implementation of the subscription-fee model 
B)  struggling to successfully implement a fee-based model 
C)  abandonment of the subscription-fee model and return to free model 
D)  mix of revenues from classified ad sales and subscription fees

Question 16

Which of the following occurs first in the process of media convergence?

Accepted Answer

A)  media integration 
B)  media migration 
C)  media transformation 
D)  media maturity 
A)  media integration 
B)  media migration 
C)  media transformation 
D)  media maturity

Question 17

Amazon uses a kind of DRM called a "walled garden" to protect online music that it sells.

Accepted Answer

A) True 
 B)False

Question 18

The publishing and entertainment industries make up the largest share of the commercial content marketplace.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following type of online content does the highest percentage of Internet users purchase or view online?

Accepted Answer

A)  newspapers 
B)  radio 
C)  games 
D)  music 
A)  newspapers 
B)  radio 
C)  games 
D)  music

Question 20

The average American still spends more time watching television than using the Internet.

Accepted Answer

A) True 
 B)False

All of the following statements about the movie industry are true except:

Online readership of newspapers is declining by more than 10% a year.

All of the following charge for access to some or all its online content except:

In 2011, online movie viewing doubled.

In the ________ model for e-books, prices are set by the publisher/manufacturer.

Which of the following together comprised the largest component of online paid content in 2012?

All of the following statements about television and premium are true except:

Spotify is an example of a(n) ________ music service.

Which of the following statements about the online newspaper audience is not true?

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.

All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:

Which of the following was the most troubled segment of the publishing industry in 2012?

Which of the following best describes the online newspaper industry's revenue model?

Which of the following occurs first in the process of media convergence?

Amazon uses a kind of DRM called a "walled garden" to protect online music that it sells.

The publishing and entertainment industries make up the largest share of the commercial content marketplace.

Which of the following type of online content does the highest percentage of Internet users purchase or view online?

The average American still spends more time watching television than using the Internet.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

All of the following statements about the movie industry are true except:

Online readership of newspapers is declining by more than 10% a year.

All of the following charge for access to some or all its online content except:

In 2011, online movie viewing doubled.

In the ________ model for e-books, prices are set by the publisher/manufacturer.

Which of the following together comprised the largest component of online paid content in 2012?

All of the following statements about television and premium are true except:

Spotify is an example of a(n) ________ music service.

Which of the following statements about the online newspaper audience is not true?

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.

All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:

Which of the following was the most troubled segment of the publishing industry in 2012?

Which of the following best describes the online newspaper industry's revenue model?

Which of the following occurs first in the process of media convergence?

Amazon uses a kind of DRM called a "walled garden" to protect online music that it sells.

The publishing and entertainment industries make up the largest share of the commercial content marketplace.

Which of the following type of online content does the highest percentage of Internet users purchase or view online?

The average American still spends more time watching television than using the Internet.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters