Exam 11: Social Networks, Auctions, and Portals

________ permit the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

Social network participation is one of the most common usages of the Internet.

All of the following types of auctions involve single units except:

________ portals, such as Yahoo, attempt to attract a very large audience and then retain the audience on-site by providing in-depth vertical content channels.

Elance.com is an example of a(n):

Priceline's auctions are seller-biased.

Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."

All of the following have the quality of neutrality except:

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

Which of the following is not a risk or cost of Internet auctions?

All of the following are solutions to the problem of high monitoring costs except:

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):

All of the following statements are true except:

The average user spends more time on Google+ than on Facebook.

When there are few sellers but many buyers, a market will typically be:

In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.

Which of the following is not one of the three defining characteristics of a portal?

Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias?

iVillage.com is an example of a(n):

Consumers in auctions are driven solely by value maximization.