Question 1

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

Accepted Answer

A)  transaction interception 
B)  bid siphoning 
C)  shill bidding 
D)  persistent bidding 
A)  transaction interception 
B)  bid siphoning 
C)  shill bidding 
D)  persistent bidding

Question 2

________ help employees navigate to the firm's human resource and corporate content such as corporate news and announcements.

Accepted Answer

The answer of ________ help employees navigate to the firm's...

Question 3

In a Dutch-Internet auction, the highest price wins.

Accepted Answer

A) True 
 B)False

Question 4

Portals are among the most frequently visited types of sites on the Web.

Accepted Answer

A) True 
 B)False

Question 5

In 2011, the total worth of goods sold on eBay was approximately ________.

Accepted Answer

A)  $68 million 
B)  $680 billion 
C)  $6.8 billion 
D)  $68 billion 
A)  $68 million 
B)  $680 billion 
C)  $6.8 billion 
D)  $68 billion

Question 6

________ refers to the feeling that one has paid too high a price for an item won at auction.

Accepted Answer

The answer of ________ refers to the feeling that one...

Question 7

Auction prices are always lower than prices in fixed priced markets.

Accepted Answer

A) True 
 B)False

Question 8

MSN is an example of a:

Accepted Answer

A)  general purpose portal. 
B)  vertical market portal based on affinity group. 
C)  vertical market portal based on focused content. 
D)  focused content search engine. 
A)  general purpose portal. 
B)  vertical market portal based on affinity group. 
C)  vertical market portal based on focused content. 
D)  focused content search engine.

Question 9

E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.

Accepted Answer

transactio

Question 10

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Accepted Answer

The answer of ________ refers to the use of secondary...

Question 11

Which of the following was a primary feature of early online communities?

Accepted Answer

A)  chat 
B)  network discovery 
C)  widgets 
D)  message boards 
A)  chat 
B)  network discovery 
C)  widgets 
D)  message boards

Question 12

Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing.

Accepted Answer

A)  personalization 
B)  trigger 
C)  utilization 
D)  fixed 
A)  personalization 
B)  trigger 
C)  utilization 
D)  fixed

Question 13

According to the Internet Complaint Center (IC3), Internet auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.

Accepted Answer

A) True 
 B)False

Question 14

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?

Accepted Answer

A)  personalization 
B)  trigger 
C)  utilization 
D)  fixed 
A)  personalization 
B)  trigger 
C)  utilization 
D)  fixed

Question 16

Revenue per customer decreases as the audience focus of a portal moves from general audience to a more focused and targeted audience.

Accepted Answer

A) True 
 B)False

Question 17

All of the following types of auctions have a seller bias except:

Accepted Answer

A)  double auction. 
B)  Dutch-traditional. 
C)  Yankee auction-Internet. 
D)  Dutch-Internet. 
A)  double auction. 
B)  Dutch-traditional. 
C)  Yankee auction-Internet. 
D)  Dutch-Internet.

Question 18

Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?

Accepted Answer

A)  herd behavior 
B)  winner's regret 
C)  seller's lament 
D)  loser's lament 
A)  herd behavior 
B)  winner's regret 
C)  seller's lament 
D)  loser's lament

Question 19

What are the benefits to both the market-makers and consumers in an auction?

Accepted Answer

The benefits of auctions are liquidity,

Question 20

Which of the following is not a characteristic of a reverse auction?

Accepted Answer

A)  seller bias 
B)  descending prices 
C)  similar to sealed bid auctions 
D)  winning bid is lowest-price provider 
A)  seller bias 
B)  descending prices 
C)  similar to sealed bid auctions 
D)  winning bid is lowest-price provider

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

________ help employees navigate to the firm's human resource and corporate content such as corporate news and announcements.

In a Dutch-Internet auction, the highest price wins.

Portals are among the most frequently visited types of sites on the Web.

In 2011, the total worth of goods sold on eBay was approximately ________.

________ refers to the feeling that one has paid too high a price for an item won at auction.

Auction prices are always lower than prices in fixed priced markets.

MSN is an example of a:

E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Which of the following was a primary feature of early online communities?

Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing.

According to the Internet Complaint Center (IC3), Internet auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?

Revenue per customer decreases as the audience focus of a portal moves from general audience to a more focused and targeted audience.

All of the following types of auctions have a seller bias except:

Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?

What are the benefits to both the market-makers and consumers in an auction?

Which of the following is not a characteristic of a reverse auction?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 11: Social Networks, Auctions, and Portals

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

________ help employees navigate to the firm's human resource and corporate content such as corporate news and announcements.

In a Dutch-Internet auction, the highest price wins.

Portals are among the most frequently visited types of sites on the Web.

In 2011, the total worth of goods sold on eBay was approximately ________.

________ refers to the feeling that one has paid too high a price for an item won at auction.

Auction prices are always lower than prices in fixed priced markets.

MSN is an example of a:

E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Which of the following was a primary feature of early online communities?

Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing.

According to the Internet Complaint Center (IC3), Internet auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?

Revenue per customer decreases as the audience focus of a portal moves from general audience to a more focused and targeted audience.

All of the following types of auctions have a seller bias except:

Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?

What are the benefits to both the market-makers and consumers in an auction?

Which of the following is not a characteristic of a reverse auction?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters