Exam 4: Consumer Behaviour: How and Why We Buy ?

In what way might a marketer rely on opinion leaders?

McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast-food restaurant and ordering its food is based on which theory of learning?

Why is it becoming more difficult for marketers to grab consumers' attention?

Donna wants to buy a new coat.During the ________ stage of her purchase decision she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales, and she will visit nearby stores to see what is available in her price range.

An attitude is ________.

When a customer feels regret after purchasing a product, she is experiencing ________.

What is consumerism and how has it influenced marketing?

________ is the overall rank of people in a society.

Which of the following refers to the process of assigning meaning to a stimulus?

A ________ is a pattern of living that determines how people choose to spend their time, money, and energy and that reflects their values, tastes, and preferences.

Which of the following is the highest level of needs on Maslow's hierarchy of needs?

According to Maslow's hierarchy of needs, a person is concerned with fulfilling basic physiological needs before he is concerned with fulfilling social or psychological needs.

A company that makes unfounded claims about the environmental impact of its products is most likely to be accused of ________.

Describe the process of perception and discuss how marketers can influence each component of the perception process.

________ serve as visible markers to flaunt membership in higher social classes.

________ occurs when people learn that their actions result in rewards or punishments.

Briefly compare and contrast the internal influences of personality, self-concept, and lifestyle and discuss how each is relevant to marketers.

Jell-O brand gelatin introduced a line of vegetable flavored gelatins, including tomato and celery.The product failed because consumers associated Jell-O gelatin with a sweet, fruit-based flavor.In this example, consumers' ________ made them unwilling to accept the new product.

A consumer purchase decision made with a great deal of consumer exertion is a type of ________.

What is consumer behavior? Give examples of the types of questions about consumer behavior that marketers research.