Exam 4: Consumer Behaviour: How and Why We Buy ?

Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair.Jane could drive fifty miles and pay $90 for the blanket, or she could order one off the Internet for $168.Because Jane works fifty hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the Internet.This is an example of how ________ influences the consumer decision-making process.

High-involvement purchase decisions likely involve extended problem solving.

In a laboratory experiment, a rat in a maze learns the quickest route to a piece of cheese after several attempts.This is an example of observational learning.

Through ________, a person repeatedly perceives two stimuli at the same time and eventually transfers his response from one stimulus to the other.

Maslow's theory is that ________ can be arranged in a hierarchy.

Several years ago, when the California raisin growers faced a surplus of raisins, they realized the problem resulted from consumers' evaluation of raisins as boring.To change consumers' ________ raisins, the California Raisin Advisory Board created the dancing raisins.

A television commercial shows several men and women exercising using a certain type of exercise equipment in a health club.Each person in this commercial is in very good physical condition and is enjoying the exercise routine.What style of learning is being encouraged in this commercial? Explain your response.

Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first.

Marketers use ________ to identify which key words consumers use most in their searches and then edit their site's content to increase its relevance to those words.

Learning is ________.

________ occurs when people watch the actions of others, note what happens as a result of the behavior, and then later use that information to guide their own behavior.

To breathe life into demographic analysis, marketers turn to ________ that group consumers according to psychological and behavioral similarities.

What is the difference between a subculture and a microculture?

Ruth loves to bake homemade breads.She will use only Pillsbury flour because that's the brand her mother, the best baker Ruth ever knew, always used.Ruth's brand loyalty is a type of ________.

A person's attitude has three components.They are ________.

Comparison shopping agents are also known as ________.

Which of the following statements about perception is true?

Which of the following refers to the hundreds of millions of global consumers who now have a level of purchasing power that allows them to afford high-quality products offered by multinational companies?

Because consumers buy products that are extensions of their personalities, marketers try to create ________ that will appeal to different types of people.

Which of the following refers to the extent to which a person devotes mental-processing activity to a particular stimulus?