Exam 4: Consumer Behaviour: How and Why We Buy ?

According to ________, men are not supposed to like movies that are described as "chick flicks," and women are not supposed to like movies that emphasize violence and destruction.

When an insurance company tailors its promotional messages to show how its products protect people from being devastated by a natural disaster or an accident, the company is appealing to a higher level need on Maslow's hierarchy of needs.

Generation Xers, who were born between 1965 and 1976, share the childhood experiences of higher parental divorce rates, recession, and corporate downsizing.They tend to care about the environment and value experience over acquisition.Generation Xers make up a ________.

Which of the following is a strategy that presents individuals with advertisements based on their Internet use?

The set of stages through which family members pass as they grow older is referred to as ________.

Explain how consumers can learn about products without deliberately setting out to do so.

Country of origin is a ________ some consumers use to decide what brand to buy.

A consumer who is armed with information and is narrowing down his choices and comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process.

How have marketers responded to an increasing sense of time poverty among consumers?

A ________ is a set of people a consumer wants to please or imitate.

________ are Web applications that can help online shoppers find what they are looking for at the lowest available price.

A purchase decision made with significant but not extensive effort is classified as ________.

Opinion leaders influence younger consumers but usually have little or no effect on adults seeking to make a major purchase.

Increased consumer multitasking has led advertisers to be more creative in the types of messages they send.

Which of the following is the process when individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experience to satisfy their needs and desires?

Which of the following is the lowest level of needs on Maslow's hierarchy of needs?

Explain Maslow's Hierarchy of Needs.

Singles of any age are more likely to spend money on expensive cars, entertainment, and recreation, while new parents spend money on baby furniture.These purchases reflect the different stages of the ________.

AIO stands for ________.

A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight.The message suggested the women did not need to conform to the mainstream media definition of beauty.It is most accurate to say that this ad was based on an understanding of ________.