Exam 4: Consumer Behaviour: How and Why We Buy ?

Briefly describe each step in the consumer decision-making process.

According to your text, a metrosexual is ________.

Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products.This is an application of which learning theory?

Marketers can have little to no effect on the evaluative criteria consumers use.

Leah enjoys designing her own cards at kiosks at Hallmark card shops.Through the use of a computer program, she can select pictures that best communicate her message, and then she can type in her own message.Once her card is printed, she pays for it just as if she purchased it off the rack.In this case, Leah is reacting positively to which situational influence?

The South-East Asians in Canada who share some distinctive beliefs such as strong family values and religious faith are an example of a ________.

To determine the best price for a first edition copy of a Stephen King novel with a dust jacket in mint condition, Jason would most likely use a(n) ________ to provide him with pricing information from all the bookstores that currently have the requested book in stock.

Consumer satisfaction/dissatisfaction is part of the ________ step of the consumer decision-making process.

A consumer identifies evaluative criteria during the ________ step of the consumer decision-making process.

Behavioral learning theories assume that ________.

Culture is society's personality.

________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product.

Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes she wears.Easy Spirit is hoping the singer's fans view her as a ________.

For marketers, racial and ethnic subcultures are less important than more easily defined microcultures such as avid Green Bay Packers fans or devotees of Southern gospel music.

Discuss how marketers may be able to reduce postpurchase cognitive dissonance.

When he was a twenty-year-old bachelor, Hugh Atwater had different consumer needs than he did when he married at twenty six, fathered twins at twenty eight, and divorced at thirty seven.These changes in Atwater's consumer needs are directly related to changes in his ________.

The three main categories of influences that affect the consumer decision-making process are ________.

The consumer's ________ determines whether she will engage in habitual decision making, extended problem solving, or something in between the two.

________ occurs whenever a consumer sees a significant difference between his current state of affairs and some desired or ideal state.

Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________.