Exam 4: Consumer Behaviour: How and Why We Buy ?

________ are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St.Patrick's Day.

How do heuristics affect a consumer's decision-making process? Give two examples of heuristics you might use when shopping.

When Tom wanted to buy a new gas grill, he searched for grills on the Internet.He was able to gather information on grills and learn what features were available.Tom used the Internet during the ________ stage of his purchase decision.

Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?

Leona purchased two bottles of wine from vineyards in Australia.When asked her opinion of the wine, she said the burgundy wine tasted like alcoholic grape juice, but the Chablis had a crisp taste that she really enjoyed.These statements were made during the ________ stage of Leona's purchase decision.

How does a television commercial about a company that will help a person lose weight attempt to influence the problem recognition phase of the consumer decision-making process? Explain your answer

________ theory views people as problem solvers and stresses the role of creativity and insight in the learning process.

Social factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture, subculture, and social class.Compare the roles of culture, subculture, and social class.

A person's ________ is composed of a mixture of his beliefs about his abilities and observations of his own behavior and feelings (both positive and negative).

How does habitual decision making differ from extended problem solving?