Exam 4: Consumer Behaviour: How and Why We Buy ?

How are consumer purchase decisions influenced by gender roles? Discuss how these influences are changing and give two examples of how the consumer decision-making process might be affected by gender roles.

Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about ________ advertising.

When a consumer is determining her overall feelings or attitudes about a product after purchasing it, she is involved in the ________ step of the consumer decision-making process.

Customer satisfaction with a purchase is based on which of the following?

Perception is an example of an internal influence on the consumer decision-making process.

The belief that a high price for a product means high product quality is an example of a heuristic.

Explain how and why marketers use search engine optimization (SEO).

The Kyoto Protocol requires multinational companies to assume a position of environmental stewardship.

________, the doing component of attitudes, involves a consumer's intention to do something, such as the intention to purchase or use a certain product.

A consumer who is considering purchasing a house would probably use ________.

The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles, bath salts, and luxurious towels.

Using psychographics, marketers create profiles of customers who resemble each other in terms of their activities and patterns of product use.

Pat thought he had received the best deal on his new car.Shortly after the purchase, Pat started to notice certain disadvantages of his new car as he learned more about other cars available.Pat is experiencing ________.

Microcultures are groups of consumers who identify with a specific activity or art form.

Consumer behavior is best described as a(n)________ process.

________ is the process by which people select, organize, and interpret information from the outside world.

________ is the step of the decision-making process in which the consumer checks her memory and surveys the environment to identify what options might solve her problem.

When using ________, a consumer exerts little effort in making a purchase decision.

A consumer's age is typically the most reliable predictor of what products will appeal to the consumer.

Cognitive learning theories assume that ________.