Exam 4: Consumer Behaviour: How and Why We Buy ?

Cyber-hangouts in Europe try to increase customer traffic with computer game competitions.In doing so, the retailers show their awareness of the importance of ________ in designing the activities offered in the store.

________ is the feeling component of attitudes.

Which of the following refers to the extent to which a person's sensory receptors are capable of registering a stimulus?

People who are within the same social class have similar income levels but usually do not share common tastes in clothing, decorating styles, and leisure activities.

Personality is ________.

The physical environment of a store can strongly influence customer behaviors.

________ is an internal state that drives consumers to satisfy needs.

________ is made up of the values, beliefs, customs, and tastes produced or practiced by a group of people.

Explain the role of marketers in the information search step of the consumer decision-making process.Give an example of how the marketer might execute this role.

The greater the ________ of a purchase, the higher the consumer's level of involvement will be.

Consumers often rely on decision guidelines, or mental rules-of-thumb, when weighing the merits of competing brands.These rules are referred to as ________.

The founder of the upscale shoe company Harry's Shoes Ltd.persuaded actors to wear prototypes of his company's shoes to the Oscars.This shoe company believed that the actors would be ________ for the company.

A belief that your family is more important then your job is an example of a cultural value.

Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina.He understands he will need to make sure he gets adequate water when he is bike riding.He wants to buy a hydration system.Having gathered a great deal of information, he has decided to compare three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water.Robert is in the ________ stage of his purchase decision.

People's moods and behaviors are strongly influenced by their physical surrounding.Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment.

Many students in a junior high school wear the same style of shoes to school each day.From the marketing perspective, why are these students conforming to a similar style?

Using ________, a search engine company charges marketers to display sponsored search ads.

Because there is substantial evidence that subliminal advertising is effective, many media companies reject any advertising that contains subliminal messages.

What is the difference between green marketing and greenwashing?

The invitation to go skiing for the weekend forced Donna to look at her current wardrobe.She decided she needed a much warmer coat.Donna was in which stage of the purchase decision?