Exam 2: Note : Context: Pest Analysis

A firm with a ________ strategy would most likely emphasize standardization over adaptation.

Your marketing department is currently researching the values,attitudes,and norms of your target market.Which environment is being researched?

Economic communities,which are also known as ________,have developed as a result of political changes in the last half-century.

The retail industry has embraced the globalization of markets more than any other industry.

The ________ environment consists of factors that affect consumer purchase ability and buying behavior.

A firm that adapts its marketing mix to local environments benefits from lower production costs.

In a brief essay,discuss the advantages and disadvantages of standardization strategies and adaptation strategies in a global environment.

Cultures are dynamic,so marketers must constantly monitor the values,norms,attitudes,and tastes of a marketing context.

Which type of company would most likely experience countercyclical sales?

A PEST analysis is most useful when a marketer needs to ________.

Which of the following is a political factor that a company should consider before deciding to enter an international market?

Extensive customization of a product offered in different international markets would most likely defeat which of the following benefits of global trade?

By considering technical,economic,sociocultural,and political factors,a firm is most likely able to ________.

Since the introduction of the iPhone,a booming market for smartphone applications has emerged.It is most accurate to say that this new opportunity was created through changes in the ________ environment.