Exam 18: Note : Generic Strategies - the Value Map

In marketing strategy,________ refers to the ratio of customer benefits divided by the price paid for those benefits.

A questionnaire asks respondents "to indicate how much weight you put on quality and how much weight you put on price by dividing 100 points between quality and price." This questionnaire is most likely using the ________ method.

Which method is the best for assessing product performance?

Which term refers to companies within an industry that pursue similar competitive strategies and are similar in size,product offerings,and target customers?

A product that falls below the fair value zone of a value map is perceived to deliver benefits that are ________ the product's cost.

What is the value frontier? How do marketers benefit from understanding the value frontier?

The importance-performance-analysis method is most useful during the strategy formulation process when ________.

A product that is above or to the left of the fair value frontier is an excellent value for customers.

Which type of research generates non-numeric results that provide detailed verbal or visual information about consumer buying criteria?

Products positioned in the economy quadrant of the value map typically experience a strong decline of market share unless the firm has a monopoly.

Which generic strategy would most likely lead to a strong increase in market share and an average 29% ROI?

The generic strategy of superior customer value is difficult to implement because it requires balancing differentiation with competitive pricing.

A firm that uses a premium strategy differentiates its products in terms of quality or brand image and ________.

A firm that uses the economy strategy is more likely to lower its profitability because of ________.