Question 1

Which type of financial ratio measures the extent that a firm generates value for shareholders?

Accepted Answer

A)  debt ratio 
B)  activity ratio 
C)  liquidity ratio 
D)  dividend ratio 
A)  debt ratio 
B)  activity ratio 
C)  liquidity ratio 
D)  dividend ratio D

Question 2

Which of the following formulas would be best for calculating the total contribution margin?

Accepted Answer

A)  sales revenue - total variable cost 
B)  $\frac{\text { unit price - variable cost per unit }}{\text { unit price }}$ 
C)  price per unit - total cost per unit 
D)  $\frac{\text { revenueper product }}{\text {overall revenue  }}$ 
A)  sales revenue - total variable cost 
B)  $\frac{\text { unit price - variable cost per unit }}{\text { unit price }}$ 
C)  price per unit - total cost per unit 
D)  $\frac{\text { revenueper product }}{\text {overall revenue  }}$ A

Question 3

Current ratios and acid-test ratios are types of liquidity ratios.

Accepted Answer

A) True 
 B)False  True

Question 4

Which type of financial ratio would be most appropriate for measuring how effectively a firm uses its plants,equipment,and assets?

Accepted Answer

A)  debt 
B)  activity 
C)  liquidity 
D)  profitability 
A)  debt 
B)  activity 
C)  liquidity 
D)  profitability

Question 5

A firm is most likely using ________ when it identifies and corrects a marketing problem in order to obtain forecasted results.

Accepted Answer

A)  progress control 
B)  SWOT analysis 
C)  premise control 
D)  staircase analysis 
A)  progress control 
B)  SWOT analysis 
C)  premise control 
D)  staircase analysis

Question 6

A firm's ability to meet all interest payments and fixed-charge obligations would best be measured with a ________ ratio.

Accepted Answer

A)  debt 
B)  activity 
C)  liquidity 
D)  profitability 
A)  debt 
B)  activity 
C)  liquidity 
D)  profitability

Question 7

Which type of financial ratio measures whether a firm is able to meet its current financial obligations?

Accepted Answer

A)  activity ratio 
B)  liquidity ratio 
C)  dividend ratio 
D)  profitability ratio 
A)  activity ratio 
B)  liquidity ratio 
C)  dividend ratio 
D)  profitability ratio

Question 8

The primary purpose of using marketing metrics is to ________.

Accepted Answer

A)  identify the performance of a business unit 
B)  correct problems with the marketing strategy 
C)  determine what factors drive a firm's performance 
D)  evaluate the assumptions underlying a marketing plan 
A)  identify the performance of a business unit 
B)  correct problems with the marketing strategy 
C)  determine what factors drive a firm's performance 
D)  evaluate the assumptions underlying a marketing plan

Question 9

Which of the following involves testing and questioning the values,assumptions,policies,and strategies of a specific marketing mix?

Accepted Answer

A)  progress control 
B)  staircase analysis 
C)  premise control 
D)  SWOT analysis 
A)  progress control 
B)  staircase analysis 
C)  premise control 
D)  SWOT analysis

Question 10

Premise control should be used continuously to confirm the validity of any assumptions used to develop a marketing plan.

Accepted Answer

A) True 
 B)False

Question 11

What is the broadest level that is analyzed in a premise control?

Accepted Answer

A)  industry 
B)  competition 
C)  market segment 
D)  macro-environment 
A)  industry 
B)  competition 
C)  market segment 
D)  macro-environment

Question 12

What is a financial ratio? Why should marketers be pay close attention to financial ratios?

Accepted Answer

Financial ratios are based on accounting

Question 13

What information would be provided by the following formula? actual market
Market potential

Accepted Answer

A)  market growth 
B)  customer demand 
C)  market saturation 
D)  total sales volume 
A)  market growth 
B)  customer demand 
C)  market saturation 
D)  total sales volume

Question 14

Financial ratios and marketing metrics should be the focus of premise control.

Accepted Answer

A) True 
 B)False

Exam 38: Note : Assessment and Adjustment

Which type of financial ratio measures the extent that a firm generates value for shareholders?

Which of the following formulas would be best for calculating the total contribution margin?

Current ratios and acid-test ratios are types of liquidity ratios.

Which type of financial ratio would be most appropriate for measuring how effectively a firm uses its plants,equipment,and assets?

A firm is most likely using ________ when it identifies and corrects a marketing problem in order to obtain forecasted results.

A firm's ability to meet all interest payments and fixed-charge obligations would best be measured with a ________ ratio.

Which type of financial ratio measures whether a firm is able to meet its current financial obligations?

The primary purpose of using marketing metrics is to ________.

Which of the following involves testing and questioning the values,assumptions,policies,and strategies of a specific marketing mix?

Premise control should be used continuously to confirm the validity of any assumptions used to develop a marketing plan.

What is the broadest level that is analyzed in a premise control?

What is a financial ratio? Why should marketers be pay close attention to financial ratios?

What information would be provided by the following formula? actual market Market potential

Financial ratios and marketing metrics should be the focus of premise control.

Overview of Marketing Strategy the Strategic Marketing Process

Situation Assessment - the External Environment

Situation Assessment - the Company

Strategy Formation

Implementation

Planning,assessment,and Adjustment

Note : Market Definition

Note : Context: Pest Analysis

Note : Customer Assessment - Trends and Insights

Note : Consumer and Organizational Buyer Behavior

Note : Competitor Analysis - Competitive Intelligence

Note : Company Assessment - Missions and Visions

Note : Company Assessment - the Value Chain

Note : Industry Analysis

Note : the Product Life Cycle

Note : Experience Curve Effects on Cost Reduction

Note : Economies and Diseconomies of Scale

Note : Economies of Scope-Synergies and Virtuous Circles

Note : Market-Share Effects

Note : Scenario Analysis

Note : the Marketing Concept

Note : What Is a Marketing Strategy

Note : Generic Strategies - Advantage and Scope

Note : Generic Strategies - the Value Map

Note : Generic Strategies - Product-Market Growth Strategies

Note : Specific Marketing Strategies

Note : Market Segmentation

Note : Loyalty-Based Marketing,customer Acquisition,and Customer Retention

Note : Customer Lifetime Value

Note : Competitive Advantages

Note : Swot Analysis

Note : Targeting

Note : Positioning

Note : Customer-Oriented Market Research

Note : Brands and Branding

Note : Products - New Product Development

Note : Products - Innovations

Note : Products - Product Portfolios

Note : Pricing Strategies

Note : Promotion and People - Integrated Marketing Communications

Note : Place - Distribution

Note : Budgets,forecasts,and Objectives

Note : Staircase Analysis

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