Question 1

The Kano model is used to generate new product ideas based on ________.

Accepted Answer

A)  market entry strategies 
B)  portfolio strengths 
C)  customer needs 
D)  online surveys 
A)  market entry strategies 
B)  portfolio strengths 
C)  customer needs 
D)  online surveys C

Question 2

In most cases,launching a product is the most expensive phase of the new product development process.

Accepted Answer

A) True 
 B)False  True

Question 3

What is the greatest challenge during the business analysis phase of new product development?

Accepted Answer

A)  estimating product demand 
B)  responding to segment shifts 
C)  calculating production costs 
D)  determining the marketing mix 
A)  estimating product demand 
B)  responding to segment shifts 
C)  calculating production costs 
D)  determining the marketing mix A

Question 4

Product improvements,product modifications,and original products can all be classified as ________.

Accepted Answer

A)  new products 
B)  product concepts 
C)  pioneer products 
D)  exploratory products 
A)  new products 
B)  product concepts 
C)  pioneer products 
D)  exploratory products

Question 5

Which of the following would best enable a marketer to measure the utility a customer attaches to a new product's features?

Accepted Answer

A)  Kano model 
B)  SWOT analysis 
C)  conjoint analysis 
D)  virtual reality test 
A)  Kano model 
B)  SWOT analysis 
C)  conjoint analysis 
D)  virtual reality test

Question 6

Which of the following is a true statement regarding research and development?

Accepted Answer

A)  R&D investments produce equivalent profits. 
B)  Research refers to incremental changes in product design. 
C)  The law of diminishing returns applies to R&D investments. 
D)  Development refers to basic product explorations undertaken by a firm. 
A)  R&D investments produce equivalent profits. 
B)  Research refers to incremental changes in product design. 
C)  The law of diminishing returns applies to R&D investments. 
D)  Development refers to basic product explorations undertaken by a firm.

Question 7

Which of the following is a finding that emerged from the Kano model?

Accepted Answer

A)  Performance factors are rarely specified by customers. 
B)  Excitement factors remain stable throughout the product life cycle. 
C)  An increase in the quality of basic factors increases customer satisfaction. 
D)  Performance factors are connected to the explicit needs and desires of customers. 
A)  Performance factors are rarely specified by customers. 
B)  Excitement factors remain stable throughout the product life cycle. 
C)  An increase in the quality of basic factors increases customer satisfaction. 
D)  Performance factors are connected to the explicit needs and desires of customers.

Question 8

In a brief essay,discuss the issues of timing and cannibalization as they relate to the product launch phase of new product development.

Accepted Answer

The product launch phase usually is the

Question 9

Once a new product passes the business analysis test,it moves into which stage of the development process?

Accepted Answer

A)  product launching 
B)  prototype testing 
C)  concept testing 
D)  mass marketing 
A)  product launching 
B)  prototype testing 
C)  concept testing 
D)  mass marketing

Question 10

Research indicates that the majority of new products are innovative,while a smaller percentage are revisions of existing products.

Accepted Answer

A) True 
 B)False

Question 11

Modern views of product design assert that the process should be ________.

Accepted Answer

A)  holistic 
B)  technical 
C)  aesthetic 
D)  functional 
A)  holistic 
B)  technical 
C)  aesthetic 
D)  functional

Question 12

New product development begins with ________.

Accepted Answer

A)  business analysis 
B)  concept testing 
C)  idea generation 
D)  test marketing 
A)  business analysis 
B)  concept testing 
C)  idea generation 
D)  test marketing

Question 13

Which phase of the new product development process specifies the target market and estimates production costs?

Accepted Answer

A)  prototype and market testing 
B)  concept development 
C)  business analysis 
D)  idea selection 
A)  prototype and market testing 
B)  concept development 
C)  business analysis 
D)  idea selection

Question 14

The idea generation stage of the new product development process consumes approximately 50% of the development time and requires significant financial resources.

Accepted Answer

A) True 
 B)False

Exam 30: Note : Products - New Product Development

The Kano model is used to generate new product ideas based on ________.

In most cases,launching a product is the most expensive phase of the new product development process.

What is the greatest challenge during the business analysis phase of new product development?

Product improvements,product modifications,and original products can all be classified as ________.

Which of the following would best enable a marketer to measure the utility a customer attaches to a new product's features?

Which of the following is a true statement regarding research and development?

Which of the following is a finding that emerged from the Kano model?

In a brief essay,discuss the issues of timing and cannibalization as they relate to the product launch phase of new product development.

Once a new product passes the business analysis test,it moves into which stage of the development process?

Research indicates that the majority of new products are innovative,while a smaller percentage are revisions of existing products.

Modern views of product design assert that the process should be ________.

New product development begins with ________.

Which phase of the new product development process specifies the target market and estimates production costs?

The idea generation stage of the new product development process consumes approximately 50% of the development time and requires significant financial resources.

Overview of Marketing Strategy the Strategic Marketing Process

Situation Assessment - the External Environment

Situation Assessment - the Company

Strategy Formation

Implementation

Planning,assessment,and Adjustment

Note : Market Definition

Note : Context: Pest Analysis

Note : Customer Assessment - Trends and Insights

Note : Consumer and Organizational Buyer Behavior

Note : Competitor Analysis - Competitive Intelligence

Note : Company Assessment - Missions and Visions

Note : Company Assessment - the Value Chain

Note : Industry Analysis

Note : the Product Life Cycle

Note : Experience Curve Effects on Cost Reduction

Note : Economies and Diseconomies of Scale

Note : Economies of Scope-Synergies and Virtuous Circles

Note : Market-Share Effects

Note : Scenario Analysis

Note : the Marketing Concept

Note : What Is a Marketing Strategy

Note : Generic Strategies - Advantage and Scope

Note : Generic Strategies - the Value Map

Note : Generic Strategies - Product-Market Growth Strategies

Note : Specific Marketing Strategies

Note : Market Segmentation

Note : Loyalty-Based Marketing,customer Acquisition,and Customer Retention

Note : Customer Lifetime Value

Note : Competitive Advantages

Note : Swot Analysis

Note : Targeting

Note : Positioning

Note : Customer-Oriented Market Research

Note : Brands and Branding

Note : Products - Innovations

Note : Products - Product Portfolios

Note : Pricing Strategies

Note : Promotion and People - Integrated Marketing Communications

Note : Place - Distribution

Note : Budgets,forecasts,and Objectives

Note : Staircase Analysis

Note : Assessment and Adjustment

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