Exam 17: Note : Generic Strategies - Advantage and Scope

Hybrid strategies that combine differentiation and cost leadership are increasingly popular because they are easily implemented.

A firm can gain competitive advantage through a marketing strategy of either ________ or ________.

Cost leaders typically implement a top-down approach,produce goods for mass markets,and operate efficiently.

A firm that follows a differentiation strategy would most likely have an organizational structure that is ________.

Generic marketing strategies are typically categorized along any of the following dimensions EXCEPT ________.

An employee of a firm that follows a differentiation strategy would most likely be encouraged to share creative ideas and experiment with innovative concepts.

What characteristics are associated with firms that follow a cost leadership strategy and a differentiation strategy? Illustrate your answer with examples of firms that follow these two different strategies.

Walmart is an example of a firm that follows a strategy of ________.

For a firm to maintain a position of cost leadership,________ is critical.

Which of the following is a source of differentiation?

The size and breadth of the market that a strategy intends to serve is known as the ________.

Which of the following is a characteristic associated with a cost leadership strategy?

Which type of strategy is used by IKEA?

In which of the following situations is a niche strategy most common and successful?