Question 1

Geographic variables remain a significant factor in market segmentation,while behavioral variables have declined become less useful.

Accepted Answer

A) True 
 B)False  False

Question 2

The division of buyers into groups based on lifestyle,class,or personality characteristics is ________ segmentation.

Accepted Answer

A)  psychographic 
B)  demographic 
C)  behavioral 
D)  needs 
A)  psychographic 
B)  demographic 
C)  behavioral 
D)  needs A

Question 3

The first step of the segmentation process is to ________.

Accepted Answer

A)  select the target segments 
B)  identify segmentation variables 
C)  develop a profile of individual segments 
D)  group customers into homogeneous segments 
A)  select the target segments 
B)  identify segmentation variables 
C)  develop a profile of individual segments 
D)  group customers into homogeneous segments B

Question 4

Market segmentation is based on either benefits sought or observable customer characteristics.

Accepted Answer

A) True 
 B)False

Question 5

Your new employer has asked you,as a new marketing graduate,to identify a group of potential customers who might respond in a similar way to a given set of marketing efforts.You have been asked to identify a(n)________.

Accepted Answer

A)  market segment 
B)  target market 
C)  market strategy 
D)  market 
A)  market segment 
B)  target market 
C)  market strategy 
D)  market

Question 6

The importance of demographic variables in market segmentation has declined in recent years because such variables ________.

Accepted Answer

A)  cannot be quantified accurately 
B)  change as markets become global 
C)  fail to predict consumer behavior 
D)  require sophisticated market research methods 
A)  cannot be quantified accurately 
B)  change as markets become global 
C)  fail to predict consumer behavior 
D)  require sophisticated market research methods

Question 7

Which of the following is a micro variable used for market segmentation?

Accepted Answer

A)  purchasing approaches 
B)  personal characteristics 
C)  operating variables 
D)  demographics 
A)  purchasing approaches 
B)  personal characteristics 
C)  operating variables 
D)  demographics

Question 8

A benefits-sought segmentation is based on ________ variables.

Accepted Answer

A)  causal 
B)  position 
C)  descriptive 
D)  heterogeneous 
A)  causal 
B)  position 
C)  descriptive 
D)  heterogeneous

Question 9

Which of the following criteria is it most important that a segment meet in order to be profitable for a firm?

Accepted Answer

A)  be underserved by competitors 
B)  be demographically diverse 
C)  have similar loyalty rates 
D)  have measurable needs 
A)  be underserved by competitors 
B)  be demographically diverse 
C)  have similar loyalty rates 
D)  have measurable needs

Question 10

Which type of segmentation is most related to the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?

Accepted Answer

A)  psychographic 
B)  demographic 
C)  geographic 
D)  behavioral 
A)  psychographic 
B)  demographic 
C)  geographic 
D)  behavioral

Question 11

Why have geographic variables become less important in market segmentation?

Accepted Answer

A)  inconsistent findings 
B)  costly market research 
C)  increasing market globalization 
D)  ineffective for business-to-business markets 
A)  inconsistent findings 
B)  costly market research 
C)  increasing market globalization 
D)  ineffective for business-to-business markets

Question 12

A marketer in the process of segmenting a B2B market should begin with macro variables before assessing micro variables.

Accepted Answer

A) True 
 B)False

Question 13

What is the primary purpose of market segmentation? What characteristics should segments possess for a firm to make a profit?

Accepted Answer

The overall objective of market segmenta

Question 14

A ________ segmentation focuses on customer desires such as service support,cutting-edge technology,or financial terms.

Accepted Answer

A)  personal characteristic 
B)  psychographic 
C)  benefits-sought 
D)  mass market 
A)  personal characteristic 
B)  psychographic 
C)  benefits-sought 
D)  mass market

Exam 21: Note : Market Segmentation

Geographic variables remain a significant factor in market segmentation,while behavioral variables have declined become less useful.

The division of buyers into groups based on lifestyle,class,or personality characteristics is ________ segmentation.

The first step of the segmentation process is to ________.

Market segmentation is based on either benefits sought or observable customer characteristics.

Your new employer has asked you,as a new marketing graduate,to identify a group of potential customers who might respond in a similar way to a given set of marketing efforts.You have been asked to identify a(n)________.

The importance of demographic variables in market segmentation has declined in recent years because such variables ________.

Which of the following is a micro variable used for market segmentation?

A benefits-sought segmentation is based on ________ variables.

Which of the following criteria is it most important that a segment meet in order to be profitable for a firm?

Which type of segmentation is most related to the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?

Why have geographic variables become less important in market segmentation?

A marketer in the process of segmenting a B2B market should begin with macro variables before assessing micro variables.

What is the primary purpose of market segmentation? What characteristics should segments possess for a firm to make a profit?

A ________ segmentation focuses on customer desires such as service support,cutting-edge technology,or financial terms.

Overview of Marketing Strategy the Strategic Marketing Process

Situation Assessment - the External Environment

Situation Assessment - the Company

Strategy Formation

Implementation

Planning,assessment,and Adjustment

Note : Market Definition

Note : Context: Pest Analysis

Note : Customer Assessment - Trends and Insights

Note : Consumer and Organizational Buyer Behavior

Note : Competitor Analysis - Competitive Intelligence

Note : Company Assessment - Missions and Visions

Note : Company Assessment - the Value Chain

Note : Industry Analysis

Note : the Product Life Cycle

Note : Experience Curve Effects on Cost Reduction

Note : Economies and Diseconomies of Scale

Note : Economies of Scope-Synergies and Virtuous Circles

Note : Market-Share Effects

Note : Scenario Analysis

Note : the Marketing Concept

Note : What Is a Marketing Strategy

Note : Generic Strategies - Advantage and Scope

Note : Generic Strategies - the Value Map

Note : Generic Strategies - Product-Market Growth Strategies

Note : Specific Marketing Strategies

Note : Loyalty-Based Marketing,customer Acquisition,and Customer Retention

Note : Customer Lifetime Value

Note : Competitive Advantages

Note : Swot Analysis

Note : Targeting

Note : Positioning

Note : Customer-Oriented Market Research

Note : Brands and Branding

Note : Products - New Product Development

Note : Products - Innovations

Note : Products - Product Portfolios

Note : Pricing Strategies

Note : Promotion and People - Integrated Marketing Communications

Note : Place - Distribution

Note : Budgets,forecasts,and Objectives

Note : Staircase Analysis

Note : Assessment and Adjustment

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