Question 1

The ________ element of the value chain relates to activities such as receiving and warehousing.

Accepted Answer

A)  outbound logistics 
B)  inbound logistics 
C)  procurement 
D)  infrastructure 
A)  outbound logistics 
B)  inbound logistics 
C)  procurement 
D)  infrastructure B

Question 2

The primary purpose for conducting a value chain analysis is to ________.

Accepted Answer

A)  identify target markets 
B)  analyze consumer trends 
C)  generate a profit margin 
D)  assess competitor strengths 
A)  identify target markets 
B)  analyze consumer trends 
C)  generate a profit margin 
D)  assess competitor strengths C

Question 3

Which of the following is NOT a primary activity of typical value chains?

Accepted Answer

A)  service 
B)  operations 
C)  human resources 
D)  outbound logistics 
A)  service 
B)  operations 
C)  human resources 
D)  outbound logistics C

Question 4

What is a value chain? Why are the individual activities of the value chain important to a firm's overall strategy?

Accepted Answer

The value chain organizes all of the act

Question 5

A company has a significant competitive advantage when it is more efficient than a rival in a value chain activity of high strategic importance.

Accepted Answer

A) True 
 B)False

Question 6

Firms can create ________ when they are able to perform value chain activities more effectively or efficiently than their competitors.

Accepted Answer

A)  consumer loyalty 
B)  core competencies 
C)  logistical strengths 
D)  competitive advantage 
A)  consumer loyalty 
B)  core competencies 
C)  logistical strengths 
D)  competitive advantage

Question 7

Primary activities of a typical value chain relate to the creation or delivery of a product and include areas such as information management,process improvement,and employee compensation.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is used to depict the importance of individual value chain activities on a two-dimensional matrix?

Accepted Answer

A)  integrated analysis 
B)  dissonance analysis 
C)  situation assessment 
D)  strategic priority analysis 
A)  integrated analysis 
B)  dissonance analysis 
C)  situation assessment 
D)  strategic priority analysis

Question 9

Firm X performs the individual activities of its value chain more efficiently than is competitors.Firm X most likely has a ________.

Accepted Answer

A)  strategic plan 
B)  cost advantage 
C)  core competency 
D)  differentiation advantage 
A)  strategic plan 
B)  cost advantage 
C)  core competency 
D)  differentiation advantage

Question 10

Which of the following organizes all of the activities a firm performs to bring a product to the market?

Accepted Answer

A)  value chain 
B)  operating matrix 
C)  distribution channel 
D)  situation assessment 
A)  value chain 
B)  operating matrix 
C)  distribution channel 
D)  situation assessment

Question 11

In a typical value chain,service is considered a support activity rather than a primary activity.

Accepted Answer

A) True 
 B)False

Question 12

On a value-chain analysis using an SPA,a firm determines that its performance is low in the area of operations.Operations is an area of low importance to the firm.Which of the following would be the best recommendation for the firm?

Accepted Answer

A)  Do not focus additional effort on operations. 
B)  Focus more effort and resources on operations. 
C)  Modify the value chain to emphasize operations. 
D)  Re-evaluate how the firm handles current operations. 
A)  Do not focus additional effort on operations. 
B)  Focus more effort and resources on operations. 
C)  Modify the value chain to emphasize operations. 
D)  Re-evaluate how the firm handles current operations.

Exam 7: Note : Company Assessment - the Value Chain

The ________ element of the value chain relates to activities such as receiving and warehousing.

The primary purpose for conducting a value chain analysis is to ________.

Which of the following is NOT a primary activity of typical value chains?

What is a value chain? Why are the individual activities of the value chain important to a firm's overall strategy?

A company has a significant competitive advantage when it is more efficient than a rival in a value chain activity of high strategic importance.

Firms can create ________ when they are able to perform value chain activities more effectively or efficiently than their competitors.

Primary activities of a typical value chain relate to the creation or delivery of a product and include areas such as information management,process improvement,and employee compensation.

Which of the following is used to depict the importance of individual value chain activities on a two-dimensional matrix?

Firm X performs the individual activities of its value chain more efficiently than is competitors.Firm X most likely has a ________.

Which of the following organizes all of the activities a firm performs to bring a product to the market?

In a typical value chain,service is considered a support activity rather than a primary activity.

On a value-chain analysis using an SPA,a firm determines that its performance is low in the area of operations.Operations is an area of low importance to the firm.Which of the following would be the best recommendation for the firm?

Overview of Marketing Strategy the Strategic Marketing Process

Situation Assessment - the External Environment

Situation Assessment - the Company

Strategy Formation

Implementation

Planning,assessment,and Adjustment

Note : Market Definition

Note : Context: Pest Analysis

Note : Customer Assessment - Trends and Insights

Note : Consumer and Organizational Buyer Behavior

Note : Competitor Analysis - Competitive Intelligence

Note : Company Assessment - Missions and Visions

Note : Industry Analysis

Note : the Product Life Cycle

Note : Experience Curve Effects on Cost Reduction

Note : Economies and Diseconomies of Scale

Note : Economies of Scope-Synergies and Virtuous Circles

Note : Market-Share Effects

Note : Scenario Analysis

Note : the Marketing Concept

Note : What Is a Marketing Strategy

Note : Generic Strategies - Advantage and Scope

Note : Generic Strategies - the Value Map

Note : Generic Strategies - Product-Market Growth Strategies

Note : Specific Marketing Strategies

Note : Market Segmentation

Note : Loyalty-Based Marketing,customer Acquisition,and Customer Retention

Note : Customer Lifetime Value

Note : Competitive Advantages

Note : Swot Analysis

Note : Targeting

Note : Positioning

Note : Customer-Oriented Market Research

Note : Brands and Branding

Note : Products - New Product Development

Note : Products - Innovations

Note : Products - Product Portfolios

Note : Pricing Strategies

Note : Promotion and People - Integrated Marketing Communications

Note : Place - Distribution

Note : Budgets,forecasts,and Objectives

Note : Staircase Analysis

Note : Assessment and Adjustment

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