Question 1

Which strategy is characterized by inconsistent brand image,limited subsidiary control,and high marketing costs?

Accepted Answer

A)  multinational strategy 
B)  exporting strategy 
C)  international strategy 
D)  licensing strategy 
A)  multinational strategy 
B)  exporting strategy 
C)  international strategy 
D)  licensing strategy A

Question 2

A firm using the follower strategy will most likely enter the market with a(n)________.

Accepted Answer

A)  new product that has never been seen 
B)  product sold domestically and abroad 
C)  improved version of an existing product 
D)  adaptation of an online international product 
A)  new product that has never been seen 
B)  product sold domestically and abroad 
C)  improved version of an existing product 
D)  adaptation of an online international product C

Question 3

Which offensive strategy involves addressing needs or market segments that a competitor has neglected?

Accepted Answer

A)  bypass 
B)  flanking 
C)  guerilla 
D)  encirclement 
A)  bypass 
B)  flanking 
C)  guerilla 
D)  encirclement B

Question 4

In many cases,the first mover acts as a ________.

Accepted Answer

A)  monopoly 
B)  small business 
C)  global strategist 
D)  strategic business unit 
A)  monopoly 
B)  small business 
C)  global strategist 
D)  strategic business unit

Question 5

The flexibility and low costs associated with exporting make the strategy popular among companies entering international markets for the first time.

Accepted Answer

A) True 
 B)False

Question 6

What is a transnational strategy? Why has this market entry strategy become increasingly popular? What are the advantages and disadvantages of a transnational strategy?

Accepted Answer

The transnational strategy has emerged i

Question 7

An international strategy is most effective if the foreign market resembles the domestic market; however,the organizational structure associated with an international strategy is highly complex.

Accepted Answer

A) True 
 B)False

Question 8

Which defensive strategy involves diversifying into new products and markets?

Accepted Answer

A)  counteroffensive 
B)  preemptive 
C)  position 
D)  mobile 
A)  counteroffensive 
B)  preemptive 
C)  position 
D)  mobile

Question 9

What is a disadvantage of using the follower strategy?

Accepted Answer

A)  Value chains are unclear. 
B)  The market needs to be educated. 
C)  Innovation costs and risks are high. 
D)  The most attractive market position has been taken. 
A)  Value chains are unclear. 
B)  The market needs to be educated. 
C)  Innovation costs and risks are high. 
D)  The most attractive market position has been taken.

Question 10

A ________ strategy involves selling domestic products to a foreign market without making any adaptations.

Accepted Answer

A)  joint venture 
B)  international 
C)  multinational 
D)  transnational 
A)  joint venture 
B)  international 
C)  multinational 
D)  transnational

Question 11

What is the primary disadvantage of a joint venture?

Accepted Answer

A)  lack of local market knowledge 
B)  imbalanced sharing of risks 
C)  ineffective standards 
D)  differences in culture 
A)  lack of local market knowledge 
B)  imbalanced sharing of risks 
C)  ineffective standards 
D)  differences in culture

Question 12

Which of the following is an advantage of the first-mover strategy?

Accepted Answer

A)  limited regulatory involvement 
B)  access to important resources 
C)  control over subsidiaries 
D)  lower start-up costs 
A)  limited regulatory involvement 
B)  access to important resources 
C)  control over subsidiaries 
D)  lower start-up costs

Question 13

Company X wants a low risk method for entering the global market that will not require a significant amount of resources.Which of the following methods would be LEAST appropriate for Company X?

Accepted Answer

A)  exporting 
B)  licensing 
C)  joint venture 
D)  franchising 
A)  exporting 
B)  licensing 
C)  joint venture 
D)  franchising

Question 14

A follower strategy may lead to limited market share because first movers have taken the best customer segments.

Accepted Answer

A) True 
 B)False

Question 15

With the bypass strategy,a firm ________.

Accepted Answer

A)  uses new technology to overtake a former market leader 
B)  offers many products to an undeveloped market segment 
C)  launches many attacks on multiple market segments 
D)  offers innovative products at competitive prices 
A)  uses new technology to overtake a former market leader 
B)  offers many products to an undeveloped market segment 
C)  launches many attacks on multiple market segments 
D)  offers innovative products at competitive prices

Exam 20: Note : Specific Marketing Strategies

Which strategy is characterized by inconsistent brand image,limited subsidiary control,and high marketing costs?

A firm using the follower strategy will most likely enter the market with a(n)________.

Which offensive strategy involves addressing needs or market segments that a competitor has neglected?

In many cases,the first mover acts as a ________.

The flexibility and low costs associated with exporting make the strategy popular among companies entering international markets for the first time.

What is a transnational strategy? Why has this market entry strategy become increasingly popular? What are the advantages and disadvantages of a transnational strategy?

An international strategy is most effective if the foreign market resembles the domestic market; however,the organizational structure associated with an international strategy is highly complex.

Which defensive strategy involves diversifying into new products and markets?

What is a disadvantage of using the follower strategy?

A ________ strategy involves selling domestic products to a foreign market without making any adaptations.

What is the primary disadvantage of a joint venture?

Which of the following is an advantage of the first-mover strategy?

Company X wants a low risk method for entering the global market that will not require a significant amount of resources.Which of the following methods would be LEAST appropriate for Company X?

A follower strategy may lead to limited market share because first movers have taken the best customer segments.

With the bypass strategy,a firm ________.

Overview of Marketing Strategy the Strategic Marketing Process

Situation Assessment - the External Environment

Situation Assessment - the Company

Strategy Formation

Implementation

Planning,assessment,and Adjustment

Note : Market Definition

Note : Context: Pest Analysis

Note : Customer Assessment - Trends and Insights

Note : Consumer and Organizational Buyer Behavior

Note : Competitor Analysis - Competitive Intelligence

Note : Company Assessment - Missions and Visions

Note : Company Assessment - the Value Chain

Note : Industry Analysis

Note : the Product Life Cycle

Note : Experience Curve Effects on Cost Reduction

Note : Economies and Diseconomies of Scale

Note : Economies of Scope-Synergies and Virtuous Circles

Note : Market-Share Effects

Note : Scenario Analysis

Note : the Marketing Concept

Note : What Is a Marketing Strategy

Note : Generic Strategies - Advantage and Scope

Note : Generic Strategies - the Value Map

Note : Generic Strategies - Product-Market Growth Strategies

Note : Market Segmentation

Note : Loyalty-Based Marketing,customer Acquisition,and Customer Retention

Note : Customer Lifetime Value

Note : Competitive Advantages

Note : Swot Analysis

Note : Targeting

Note : Positioning

Note : Customer-Oriented Market Research

Note : Brands and Branding

Note : Products - New Product Development

Note : Products - Innovations

Note : Products - Product Portfolios

Note : Pricing Strategies

Note : Promotion and People - Integrated Marketing Communications

Note : Place - Distribution

Note : Budgets,forecasts,and Objectives

Note : Staircase Analysis

Note : Assessment and Adjustment

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