Exam 2: Situation Assessment - the External Environment

Competitive rivalry,the bargaining power of suppliers and customers,and the threat of substitute products and new entrants are the forces that jointly influence ________.

Economies of scale are primarily increased by ________.

Demographics,norms,and lifestyles are factors in the ________ context that marketers must always consider.

Which of the following would most likely occur during an assessment of the external marketing environment?

What is the primary goal of customer assessment?

PIMS data shows a strong correlation between ________ and ________.

A marketer who is conducting a broad exploration of customer insights and emerging market trends is most likely involved with ________.

A supply side approach to market definition focuses on the ________.

Producing more than one product and lowering the cost of production of all products is best known as ________.

In a concentric market,which of the following is the core?

In the marketing process,which of the following is NOT one of the four Cs considered essential during a situation assessment?

Which of the following is most likely to result from higher market share?

Which stage of the marketing process primarily involves monitoring the environment,evaluating the firm's core competencies,and anticipating future events?

In order to be the most effective,the scope of a market definition should be fixed.

Most significant strategic gains and losses occurring during the growth phase of a market.

What is the broadest level of a concentric market?

________ occurs when a product provides more value to each customer when more overall customers own or use the product.

Which of the following best describes a situation in which more people are buying a product,more retailers are wanting to stock the product,and sales of the product are increasing?

Which of the following would most likely be used by a marketer gathering customer insights about unmet and unrecognized customer needs?

Which term best describes the effect that occurs when production volume increases and unit costs decline?