Exam 11: Organizing and Preparing Reports and Proposals
Exam 1: Establishing a Framework for Business Communication57 Questions
Exam 2: Focusing on Interpersonal and Group Communication60 Questions
Exam 3: Planning Spoken and Written Messages65 Questions
Exam 4: Preparing Spoken and Written Messages63 Questions
Exam 5: Communicating Electronically63 Questions
Exam 6: Delivering Good- and Neutral-News Messages59 Questions
Exam 7: Delivering Bad-News Messages56 Questions
Exam 8: Delivering Persuasive Messages68 Questions
Exam 9: Understanding the Report Process and Research Methods65 Questions
Exam 10: Managing Data and Using Graphics56 Questions
Exam 11: Organizing and Preparing Reports and Proposals51 Questions
Exam 12: Designing and Delivering Business Presentations66 Questions
Exam 13: Preparing Résumés and Application Letters52 Questions
Exam 14: Interviewing for a Job and Preparing Employment Messages52 Questions
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What is research credibility, and how can you enhance your credibility as a researcher?
(Essay)
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Which of the following is NOT true of the executive summary?
(Multiple Choice)
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An abstract, or executive summary, summarizes the findings section of the formal report but does not mention the recommendation(s).
(True/False)
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Which of the following is NOT true concerning the table of contents of a report?
(Multiple Choice)
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Talking headings are preferred in business reports because they tell about the content of the sections and reveal any conclusion(s) presented in the sections.
(True/False)
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An executive summary should only be used for long and complex reports.
(True/False)
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An unsolicited proposal is prepared by an individual or firm that sees a problem to be solved and submits a proposal for consideration.
(True/False)
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Analysis of an Executive Summary for a Report
Read and analyze the following Executive Summary written to accompany a report on the implementation of a secure intranet.
Executive Summary
Braden Inc., a small but growing manufacturing business, has operated in Indianapolis, Indiana for ten years. Darren Russell, President, had considered the implementation of a website for the company. He had concerns about the cost to create and maintain an effective site. Russel established a team to study the possibility of implementing company website at an affordable cost.
The team conducted research using primary and secondary research methods. Current literature was examined, and a survey was conducted through a Chamber of Commerce membership list of 50 small business owners of various companies in the metropolitan area that had a company website.
The report discussed the following topics related to the initiation of a company website: (1) benefits to be gained, (2) challenges in development and maintenance, (3) projected costs, and (4) guidelines for getting started. Conclusions of the study can be found in the full report.
The study concluded that intranets have become extremely popular because of the various benefits they offer. Potential problems of intranets can be addressed with recommended security measures. Braden Inc. should proceed with plans to establish a secure intranet.
Required:
Write a critical analysis of this executive summary and discuss the content as well as the writing style.
(Essay)
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When a consultant proposes a program to a client, the most suitable report form is a memorandum report.
(True/False)
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Peyton, the new marketing director at his company, has been asked to write a report for the board of directors on a new corporate image for the company. The report must include an executive summary. What components should the executive summary include?
(Essay)
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Which of the following is the BEST advice for including objectives in a proposal?
(Multiple Choice)
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The need for preliminary and addenda items is influenced by the length of the report and its formality.
(True/False)
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An RFP describes a problem that needs to be solved and invites respondents to describe their proposed solutions.
(True/False)
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As a restaurant owner, you are submitting a proposal to a local radio station, offering to operate a concession stand during an all-day benefit to raise money for your city library. Which of the following would be an acceptable place to present the expected costs?
(Multiple Choice)
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Which of the following is NOT true of the parts of a business report?
(Multiple Choice)
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The use of first-person pronouns (I or we) are generally acceptable in a formal report.
(True/False)
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