Exam 8: Delivering Persuasive Messages

An effective persuasive message employs concrete and specific language to create an accurate representation of the product, service, or idea.

Which of the following is the BEST beginning to a persuasive claim message to Ruth's Catering?

Which of the following is the BEST way to draw attention to an enclosure that accompanies a sales message?

While the majority of claims against companies come from unethical individuals, companies must still respond because of the few who believe they have a legitimate claim.

Marcus is writing a persuasive message asking his employees to complete an online company survey. Which of the following should he avoid when writing his message?

Retail Store Online Survey As marketing director for a large chain retail clothing store for young people, it is your job to collect data on the buying habits of 18- to 24-year-old customers. You want each of your customers to complete an online survey within five days after the date of their purchase. This information provides the current information you need for product development, marketing, and customer service. Required: Write a persuasive message asking buyers to complete the online survey. Your message will be included with the receipt given to each customer at the time of purchase.

A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program. What advice would you give her?

Which of the following statements is FALSE concerning claim messages?

Knowing the needs of the receiver is essential to preparing an effective sales message.

Which of the following sentences provides the most effective incentive for consumers to complete and return a survey about laundry detergents?

Which of the following is NOT recommended in discussing price in a sales message?

Brandy is writing a memo to a team of people who will help her launch a new product line for the company. To convince them that their extensive commitment is justified because of the importance of the product to the company's future, she should employ the deductive strategy in her persuasive approach.

Common types of persuasive requests include claim messages and requests for special favors and information.

Santosh, a computer service firm owner, has drafted a sales letter to area businesses in which he has emphasized his central selling point- immediate, personal service-in each paragraph. To keep the recipient's interest, he should edit his message to include the idea of his central selling point in only one paragraph.

Which of the following provides the BEST opening line in a persuasive memo asking the company president to provide extra funds for advertising a new cat food line?

Which is the BEST choice for the first sentence of a sales message?

Gabrielle writes a sales message in the AIDA approach. She should Announce her intention, Infer the central selling point, Deal with objections, and ask the reader to take Action.

Which of the following is the BEST sentence for getting the receiver to take action?

Paragraphs in a persuasive message are typically long in order to achieve the writer's persuasive purpose.

Which of the following summarizes the AIDA steps in the persuasive process?