Exam 8: Retail, E-Commerce, and Mobile Commerce Technology

Using a fraudulent text message to trick the receiver into revealing confidential data such as account numbers,passwords,or other identifying information is ___________.

When customers use a brand's mobile app to shop for products,their shopping experience can be customized based on the company's knowledge of ______________,________________,payment methods,and even location.

One advantage of many mobile payment systems over traditional credit card systems is the ability to handle micropayments,or transactions involving relatively small sums of money.

Many businesses use ___________,an easy to remember 5 or 6 digit number,instead of telephone numbers when creating text message (SMS)services.For example,voting on the popular television show American Idol is done using this approach.

Because of intense competition,retailers cannot afford to be too conservative,or they risk losing out to competitors with technologies that enhance the shopping experience,reduce costs,and integrate sales channels.

Modern retailers will increasingly rely on data analytics to distinguish patterns or trends in consumer shopping behavior across channels to identify the best ways to satisfy customer needs.

The discount retailer Target feels threatened by customers who ________.

Your textbook identified a number of mobile banking security risks.Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is called impostering.

The Foursquare app makes use of the mobile device's GPS system to determine the user's location.Foursquare can use this information to target consumers with timely and relevant promotional messages.This is an example of __________ marketing.

Ordering a pair of shoes from Zappos.com using a mobile app,or purchasing music on iTunes from your iPod is an example of __________.

The sell-side marketplace model is similar to the B2C model in which the buyer is expected to come to the seller's site,view catalogs,and place an order.

E-sourcing refers to many different procurement methods that make use of an electronic venue for identifying,evaluating,selecting,negotiating and collaborating with suppliers.

________ codes are machine-readable 2D images that can be scanned by mobile devices to launch a web site or advertising copy.

When customers use a brand's mobile app to shop for products,their shopping experience can be customized based on the company's knowledge of previous purchases,product preferences,payment methods,and even location.

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app are examples of mobile ____________.

Your textbook identified a number of mobile banking security risks.Duplicating the Electronic Serial Number (ESM)of one phone and using it in a second phone is called cloning.This allows the perpetrator to have calls and other transactions billed to the original phone.

To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Shopkick and ____________ that use mobile apps to alert retailers when a customer is in their stores.

The ________ strategy takes into consideration the potential impact of social media,whereby customers interact with the brand on sites like Facebook or Twitter and share brand experiences with others in their social network.

________ are comfortable with technology,but view retail channels as separate and distinct and may not incorporate mobile technology into their shopping behavior.