Exam 8: Retail, E-Commerce, and Mobile Commerce Technology

The picture below is an example of a(n)___________.

The ability to make _____________ allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.

As mobile commerce grows,there is a greater demand for payment systems that make transactions from smartphones and other mobile devices convenient,safe,and secure.

Mobile visual search (MVS)apps generate graphic images that are superimposed on pictures of real things (e.g. ,people,rooms,buildings,roads,and so on).For instance,a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all foodservice outlets (e.g. ,Starbucks,Subway,McDonalds)inside the building.

While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores,Macy's "Backstage Pass Program" actually encourages users to access product information and promotional videos using SMS and ________.

________ serve one industry,such as automotive or chemical,along the entire supply chain.

Mobile visual search (MVS)technology is emerging as an alternative to QR codes.

Despite the tremendous growth of online retailers,many face challenges that can interfere with business growth.List and explain two major challenges.

Whenever Chris shops at local stores,she uses her smartphone to scan the barcodes of products so that she can compare prices from other stores as well as online shopping sites.Her smartphone app also allows her to check product reviews and get product information.Using a mobile device as a shopping aid in this manner is called_____________.

An e-wallet is a software application that uses ________ to keep a user's data secure.

In the ________ model,organizations sell their products or services to other organizations from their own private website or from a third-party site.

The Foursquare app makes use of a mobile device's GPS system to determine the user's location.Foursquare uses consumer location information from a mobile device's GPS to target consumers with timely and relevant promotional messages.This is an example of location-based marketing.

B2B comprises about _______ percent of e-commerce dollar volume.

Retail sales via online channels,financial services,travel services,and digital products (e.g. ,music- and movie-streaming services)are widely popular forms of B2B commerce.

The picture below is an example of a mobile visual response code.

The Foursquare app makes use of the mobile device's GPS system to determine the user's location.Foursquare can use this information to target consumers with timely and relevant promotional messages.This is an example of _____________ marketing.

The ultimate retail strategy is to offer consumers multiple brand-based "touchpoints" that leverage the strengths of each channel.Using a scenario of various touchpoints,describe what might happen after a company with an omni-channel strategy has sparked a customer's interest using mobile advertising.The scenario should end with a customer service rep in a call center.

As mobile commerce grows,there is a greater demand for _________ that make transactions from smartphones and other mobile devices convenient,safe,and secure.

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on a near field communications (NFC)device in order to transfer funds to Macy's.

Which of the following is not one of the reasons why consumers and businesses have been slow to embrace mobile commerce?