Exam 8: Retail, E-Commerce, and Mobile Commerce Technology

The buying or selling of goods and services using a wireless,handheld device such as a cell phone or tablet (slate)computer is called _________.

By using B2B,organizations can restructure their supply chains and partner relationships.

Mobile payment systems employ a range of technologies.Which of the following is not used for mobile payments?

The most well-known B2B site is Amazon.com,whose IT developments received U.S.patents that keep it ahead of competition.

________ provides online banking in 60 countries.

Digital dependents are the first generation to have grown up surrounded by digital devices and Internet connectivity.

Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on QR code technology.

________ are the first generation to have grown up surrounded by digital devices and Internet connectivity.

For banks,online transactions are an inexpensive alternative to branch banking.Transaction costs are about ________ per online transaction versus ________ at a physical branch.

_____________ apps generate graphic images that are superimposed on pictures of real things.For instance,a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all foodservice outlets,e.g. ,Starbucks,Subway,McDonalds inside the building.

__________ technology is emerging as an alternative to QR codes.

When customers interact with a brand using their mobile devices,information is collected about customers that can be used to optimize the interactions.

Your textbook identified a number of mobile banking security risks.Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is called phishing.

Identify three business uses of QR codes.

The ability to make __________ allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.

Your textbook identified a number of mobile banking security risks.Duplicating the Electronic Serial Number (ESM)of one phone and using it in a second phone is called phishing.This allows the perpetrator to have calls and other transactions billed to the original phone.

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on an augmented reality device in order to transfer funds to Macy's.

Augmented reality apps generate graphic images that are superimposed on pictures of real things (e.g. ,people,rooms,buildings,roads,and so on).For instance,a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all foodservice outlets (e.g. ,Starbucks,Subway,McDonalds)inside the building.

Which of the following explains why it is much more challenging to develop websites and software apps for the mobile market compared to the traditional PC market?

Two major B2B models are ________.