Exam 8: Retail, E-Commerce, and Mobile Commerce Technology

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via YouTube videos.

Some retailers are frustrated by showrooming where customers use their smartphones to scan the barcodes of products to compare prices from other stores and online shopping sites.

To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Foursquare and Shopkick that use mobile apps to alert retailers when a customer is in their store.

Generally speaking,one of the biggest barriers to mobile commerce is that many consumers find mobile devices too complicated to use for commerce.

Corporate procurement,also called corporate purchasing,deals with the transactional elements of buying products and services by an organization for its operational and functional needs.

In today's retail environment,the consumer is more empowered than ever to find the lowest price available for a product or service.

A salesperson might be on a sales call and use a mobile app to look up the recent billing history for a particular customer.Or a field service representative on a service call might need to know current availability of various parts in order to fix a piece of machinery.These are examples of mobile CRM and sales force automation.

A benefit of in-store tracking to provide an enhanced shopping experience for the consumer is that companies do not have to be concerned about privacy issues.

Digital ________ are the first generation to have grown up surrounded by digital devices (i.e. ,computers,smartphones,digital cameras,video recorders,etc. )and Internet connectivity.

Graphic images like the one below are typically used for providing links to online content.

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on a(n)__________ device in order to transfer funds to Macy's.

What are short codes? Identify three business uses of short codes.

Ordering a pair of shoes from Zappos.com using a mobile app or purchasing music from iTunes from your iPod is an example of mobile marketing.

When GPS information is added to map layers containing things like store names,customer names,traffic pattern data,etc. ,it creates a ___________.

Unlike retailers that are frustrated by the phenomenon of in-store shoppers using smartphones for comparison shopping,Macy's Backstage Pass Program encourages shoppers to access product information and promotional videos using QR codes and SMS.

The ultimate goal of retail strategy is to offer consumers multiple brand-based touchpoints that leverage the strengths of each channel.

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile __________.

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app is an example of mobile retailing.

One of the barriers to greater adoption of mobile commerce is the limited number of convenient mobile payment options.

Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is called ____________.