Exam 14: Developing Merchandise Plans
A new fashion costing $15,000 in Paris is copied in a $1,000 version in emulation,and in a $75 version in economic emulation.
True
Which buying organization format for department stores is centralized?
A
Develop a merchandising plan for fad merchandise.
Developing a merchandising plan for fad merchandise involves understanding the current market trends and identifying popular fads that have the potential to drive sales. The first step is to conduct thorough market research to identify the latest fads and trends that are capturing consumer interest. This could include anything from popular fashion items, tech gadgets, or viral products.
Once the fad merchandise has been identified, the next step is to create a merchandising strategy that capitalizes on the trend. This may involve creating special displays or sections within the store dedicated to the fad merchandise, as well as incorporating the products into promotional campaigns and marketing materials.
It's also important to ensure that there is enough inventory of the fad merchandise to meet the anticipated demand. This may involve working closely with suppliers and manufacturers to secure enough stock to meet customer demand.
Additionally, it's important to monitor the sales and customer feedback related to the fad merchandise in order to make informed decisions about future merchandising strategies. This could involve adjusting the merchandising plan based on sales performance, customer feedback, and the longevity of the fad.
Overall, developing a merchandising plan for fad merchandise requires a keen understanding of current trends, effective marketing strategies, and the ability to adapt to changing consumer preferences. By staying ahead of the latest fads and implementing a well-thought-out merchandising plan, retailers can capitalize on the popularity of fad merchandise and drive sales.
Specialized regional buying preferences are best served through which buying organization?
Direct product profitability corresponds to a product's gross profit.
Under what circumstances would you utilize a basic stock list for bath towels? ...a model stock list? ...a never-out list? Explain your answers.
An informal buying organization is most likely to be found in a small,independent retailer.
Describe the significance of the battle of the brands for a major supermarket chain.
A retailer with homogeneous demand patterns throughout its branches should use a decentralized buying organization.
The opposite strategy to rationalized retailing is ________.
Under what conditions should a retailer consider using an informal buying organization?
a.Explain the pros and cons of the use of category management.
b.List and describe five performance measures used in category management.
Cooperative buying organizations generally are comprised of franchisees.
The use of explanatory advertising by retailers and limited distribution by manufacturers are characteristics of which product life cycle stage?
A basic stock list changes less on a year-to-year basis than either a never-out list or a model stock plan.
Much of the benefit of resident buying offices can be achieved by a retailer using an outside buying organization.
Decentralized buying organizations are most likely to secure favorable purchase terms from vendors.
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