Question 1

The manner in which individual consumers and families (households)live and spend time and money is their ________.

Accepted Answer

A)  social-class structure 
B)  reference group behavior 
C)  lifestyle 
D)  demographic statistic 
A)  social-class structure 
B)  reference group behavior 
C)  lifestyle 
D)  demographic statistic C

Question 2

Which lifestyle focuses on the difficulty in classifying consumers into lifestyle groupings?

Accepted Answer

A)  component lifestyle 
B)  consumer sophistication and confidence 
C)  poverty of time 
D)  self-fulfillment 
A)  component lifestyle 
B)  consumer sophistication and confidence 
C)  poverty of time 
D)  self-fulfillment A

Question 3

A person who values the status of goods,services,and retailers ________.

Accepted Answer

A)  has high self-confidence 
B)  has low perceived risk 
C)  is class conscious 
D)  is sociable 
A)  has high self-confidence 
B)  has low perceived risk 
C)  is class conscious 
D)  is sociable C

Question 4

A retailer that adds mail order and Web operations,is open longer hours,and seeks to reduce checkout time is responsive to which of the following lifestyle trends?

Accepted Answer

A)  component 
B)  blurring of gender 
C)  poverty of time 
D)  self-fulfillment 
A)  component 
B)  blurring of gender 
C)  poverty of time 
D)  self-fulfillment

Question 5

Home gardeners have been classified into groups such as "ecologists," "perfectionists," "neat and green," and "let nature run its course." This classification system divides consumers by ________.

Accepted Answer

A)  demographics 
B)  perceived risk 
C)  reference groups 
D)  lifestyles 
A)  demographics 
B)  perceived risk 
C)  reference groups 
D)  lifestyles

Question 6

a.Differentiate among social cues,commercial cues,and physical cues as stimuli.
b.Evaluate the level of retailer control for each type of stimulus.

Accepted Answer

a. Social cues, commercial cues, and phy

Question 7

Outshopping refers to ________.

Accepted Answer

A)  consumers who travel long distances to stores 
B)  in-home shopping by catalog, mail, and phone 
C)  consumers who spend longer-than-average times in shopping centers/districts 
D)  consumers with large budgets 
A)  consumers who travel long distances to stores 
B)  in-home shopping by catalog, mail, and phone 
C)  consumers who spend longer-than-average times in shopping centers/districts 
D)  consumers with large budgets

Question 8

Moderate-risk items,which have been purchased before but not on a regular basis,involve which decision process?

Accepted Answer

A)  routine decision making 
B)  limited decision making 
C)  extended decision making 
D)  impulse purchasing 
A)  routine decision making 
B)  limited decision making 
C)  extended decision making 
D)  impulse purchasing

Question 9

The information search process involves the use of only commercial sources.

Accepted Answer

A) True 
 B)False

Question 10

In limited decision making,consumers ________.

Accepted Answer

A)  use each purchase process step, but do not spend a great deal of time on each step 
B)  view products to have high perceived risk 
C)  are unwilling to spend much time on shopping 
D)  spend much time on information search 
A)  use each purchase process step, but do not spend a great deal of time on each step 
B)  view products to have high perceived risk 
C)  are unwilling to spend much time on shopping 
D)  spend much time on information search

Question 11

Retailers desiring to minimize consumer cognitive dissonance should focus on consumer after-purchase service,on realistic sales presentations,and on exchange privileges.

Accepted Answer

A) True 
 B)False

Question 12

Explain the relationship between perceived risk,information search,and type of consumer decision process (extended,limited,and routine).

Accepted Answer

The relationship between perceived risk,

Question 13

Online shoppers can also be in-home shoppers.

Accepted Answer

A) True 
 B)False

Question 14

A shopper profile should ideally be based upon ________.

Accepted Answer

A)  both demographic and lifestyle data 
B)  data developed on the basis of telephone interviews 
C)  data developed from personal interviews 
D)  data developed from observational-based studies 
A)  both demographic and lifestyle data 
B)  data developed on the basis of telephone interviews 
C)  data developed from personal interviews 
D)  data developed from observational-based studies

Question 15

A cue or drive meant to motivate or arouse a person to act is a ________.

Accepted Answer

A)  want 
B)  commercial cue 
C)  stimulus 
D)  social cue 
A)  want 
B)  commercial cue 
C)  stimulus 
D)  social cue

Question 16

Demographics are easily identifiable and measurable population statistics.

Accepted Answer

A) True 
 B)False

Question 17

What type of consumer decision making accompanies a situation where consumers have purchased the product before,but do not purchase the product on a regular basis?

Accepted Answer

A)  extended decision making 
B)  limited decision making 
C)  routine decision making 
D)  brand loyalty 
A)  extended decision making 
B)  limited decision making 
C)  routine decision making 
D)  brand loyalty

Question 18

Concentrated marketing is a more difficult strategy for a retailer to implement than differentiated marketing.

Accepted Answer

A) True 
 B)False

Question 19

a.Differentiate among the three types of impulse purchasing.
b.Evaluate the retail opportunities from each type of impulse purchasing.

Accepted Answer

a. The three types of impulse purchasing

Question 20

Discretionary income can be defined as ________.

Accepted Answer

A)  take-home pay 
B)  take-home pay that is adjusted to reflect inflation 
C)  take-home pay that is adjusted to reflect a base year 
D)  money left over after paying taxes and buying necessities 
A)  take-home pay 
B)  take-home pay that is adjusted to reflect inflation 
C)  take-home pay that is adjusted to reflect a base year 
D)  money left over after paying taxes and buying necessities

The manner in which individual consumers and families (households)live and spend time and money is their ________.

Which lifestyle focuses on the difficulty in classifying consumers into lifestyle groupings?

A person who values the status of goods,services,and retailers ________.

A retailer that adds mail order and Web operations,is open longer hours,and seeks to reduce checkout time is responsive to which of the following lifestyle trends?

Home gardeners have been classified into groups such as "ecologists," "perfectionists," "neat and green," and "let nature run its course." This classification system divides consumers by ________.

a.Differentiate among social cues,commercial cues,and physical cues as stimuli. b.Evaluate the level of retailer control for each type of stimulus.

Outshopping refers to ________.

Moderate-risk items,which have been purchased before but not on a regular basis,involve which decision process?

The information search process involves the use of only commercial sources.

In limited decision making,consumers ________.

Retailers desiring to minimize consumer cognitive dissonance should focus on consumer after-purchase service,on realistic sales presentations,and on exchange privileges.

Explain the relationship between perceived risk,information search,and type of consumer decision process (extended,limited,and routine).

Online shoppers can also be in-home shoppers.

A shopper profile should ideally be based upon ________.

A cue or drive meant to motivate or arouse a person to act is a ________.

Demographics are easily identifiable and measurable population statistics.

What type of consumer decision making accompanies a situation where consumers have purchased the product before,but do not purchase the product on a regular basis?

Concentrated marketing is a more difficult strategy for a retailer to implement than differentiated marketing.

a.Differentiate among the three types of impulse purchasing. b.Evaluate the retail opportunities from each type of impulse purchasing.

Discretionary income can be defined as ________.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 7: Identifying and Understanding Consumers

The manner in which individual consumers and families (households)live and spend time and money is their ________.

Which lifestyle focuses on the difficulty in classifying consumers into lifestyle groupings?

A person who values the status of goods,services,and retailers ________.

A retailer that adds mail order and Web operations,is open longer hours,and seeks to reduce checkout time is responsive to which of the following lifestyle trends?

Home gardeners have been classified into groups such as "ecologists," "perfectionists," "neat and green," and "let nature run its course." This classification system divides consumers by ________.

a.Differentiate among social cues,commercial cues,and physical cues as stimuli. b.Evaluate the level of retailer control for each type of stimulus.

Outshopping refers to ________.

Moderate-risk items,which have been purchased before but not on a regular basis,involve which decision process?

The information search process involves the use of only commercial sources.

In limited decision making,consumers ________.

Retailers desiring to minimize consumer cognitive dissonance should focus on consumer after-purchase service,on realistic sales presentations,and on exchange privileges.

Explain the relationship between perceived risk,information search,and type of consumer decision process (extended,limited,and routine).

Online shoppers can also be in-home shoppers.

A shopper profile should ideally be based upon ________.

A cue or drive meant to motivate or arouse a person to act is a ________.

Demographics are easily identifiable and measurable population statistics.

What type of consumer decision making accompanies a situation where consumers have purchased the product before,but do not purchase the product on a regular basis?

Concentrated marketing is a more difficult strategy for a retailer to implement than differentiated marketing.

a.Differentiate among the three types of impulse purchasing. b.Evaluate the retail opportunities from each type of impulse purchasing.

Discretionary income can be defined as ________.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters