Exam 2: Building and Sustaining Relationships in Retailing

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Retailers can quickly complete customer transactions,amass sales data,and adjust inventory through ________.

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D

A vital component of a customer loyalty program is ________.

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D

Develop a code of ethics for a local computer retailer.

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Code of Ethics for Local Computer Retailer

1. Honesty and Integrity: We will always conduct our business with honesty and integrity, providing accurate information about our products and services to our customers.

2. Customer Privacy: We will respect and protect the privacy of our customers, ensuring that their personal information is kept confidential and secure.

3. Fair Pricing: We will offer fair and competitive pricing for our products and services, avoiding deceptive pricing practices.

4. Quality Products: We will only sell high-quality and reliable products to our customers, ensuring that they receive value for their money.

5. Transparency: We will be transparent in our business practices, providing clear and accurate information about our products, services, and policies.

6. Customer Service: We will prioritize excellent customer service, providing knowledgeable and helpful assistance to our customers before, during, and after their purchase.

7. Respect for Diversity: We will treat all customers and employees with respect and dignity, regardless of their race, gender, religion, or background.

8. Environmental Responsibility: We will strive to minimize our environmental impact by promoting and selling energy-efficient and environmentally friendly products.

9. Compliance with Laws and Regulations: We will comply with all applicable laws and regulations governing our business operations, including consumer protection and data privacy laws.

10. Continuous Improvement: We will continuously seek to improve our business practices and customer experience, listening to feedback and adapting to meet the changing needs of our customers.

By adhering to this code of ethics, we aim to build trust and loyalty with our customers and contribute to the overall well-being of our community.

Partial,revolving payments are not permitted in a(n)________.

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The purchase of a Toyota Camry hybrid car on the basis of a three-year loan is a goods-based transaction; the lease of a Toyota Camry hybrid car on the basis of a three-year lease is a(n)________.

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In micromerchandising,retailers seek to match local assortments to the needs of the population that each store serves.Thus,a supermarket located near a college may feature dormitory supplies,while a store located in a family area may feature discounts on frozen foods.Micromerchandising is a form of ________.

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An important component of the value chain concept is ________.

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The minimum value chain elements a given customer segment expects from a type of retailer is a(n)________.

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An advantage to a retailer's use of its individual retailer credit card over a bank-sponsored card is ________.

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The central premise of a value delivery system is that each channel member is independent of each other.

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The optimal level of a value-oriented retail strategy is a(n)________.

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Lawn care and house painting are examples of ________ services.

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"Revenues from an unrented hotel room are lost forever" refers to which characteristic of services?

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A retailer can reward its best customers through ________.

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What are the pros and cons of the use of ATMs in retail locations from the perspective of the retailer and the banking institution?

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A customer loyalty program is part of ________.

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A regional airline found that its best 10 percent of customers accounted for 35 percent of its total revenues.These customers comprise the hotel's ________.

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To properly study customer defection rates,a retailer needs ________.

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Airline travel is an example of a(n)________ service.

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The standard of what constitutes ethical behavior is whether the proposed act is legal.

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