Exam 1: An Introduction to Retailing

The placement of in-store displays in high-traffic areas is designed to increase impulse purchases.

An example of the contrasting viewpoints of retailers and manufacturers is a ________.

A retail strategy is ________.

Convenience goods are generally marketed using ________ distribution.

The functional orientation to the study of retailing stresses ________.

Manufacturers,wholesalers,and importers perform retail activities when they sell goods and services to final consumers.

Describe the divergent viewpoints of retailers and their suppliers with respect to competition in the marketplace,product image,and distribution rights.

A customer's satisfaction with a retailer's customer service depends on expectations and past experience.

Point-of-purchase displays,self-service merchandising,and the use of high-traffic locations to place selected goods represents an attempt by retailers to ________.

Strategic planning in retailing ________.

Retailers have increased their power in the channel of distribution due to ________.

Manufacturers and retailers have a closer partnership in the marketing of goods and services in selective distribution than in exclusive distribution.

Point-of-purchase displays and the placement of goods in visible,high-traffic store locations are important in retailing because of the need to ________.

Develop training program guidelines to increase the level of customer service in Best Buy store location.

A retailer is able to appeal to different target markets,as well as reach consumers through points of contact,through engaging in ________.

Neither channel cooperation nor long-term sales potential is maximized in ________ distribution.

Loss leaders,weekly promotions,an excellent location,and special events (such as cooking classes)are more common in retailing than in wholesaling because ________.

A characteristic of a retail strategy is its ________.

The identifiable,but sometimes intangible,activities undertaken by a retailer in conjunction with the basic goods and services it sells is referred to as ________.

A retailer that uses a integrates store,Web,mobile and laptop contact points engages in omnichannel channel retailing.