Question 1

Disguised surveys are typically used to study consumer ________.

Accepted Answer

A)  demographics 
B)  lifestyles 
C)  attitudes 
D)  reactions to price changes 
A)  demographics 
B)  lifestyles 
C)  attitudes 
D)  reactions to price changes C

Question 2

The Universal Product Code (UPC)system allows a retailer to ________.

Accepted Answer

A)  develop a personnel performance system 
B)  evaluate store managers based on profitability 
C)  read price information based on the code 
D)  store and monitor product sales data on an item-by-item basis 
A)  develop a personnel performance system 
B)  evaluate store managers based on profitability 
C)  read price information based on the code 
D)  store and monitor product sales data on an item-by-item basis D

Question 3

A shopping center developer seeks to determine the average turnover of cars in the shopping center.The developer is concerned about whether he or she should impose a parking fee.A sample of cars is monitored in terms of entry and exit times.Which primary research technique was used?

Accepted Answer

A)  survey 
B)  experimentation 
C)  observation 
D)  simulation 
A)  survey 
B)  experimentation 
C)  observation 
D)  simulation C

Question 4

A mathematical model is constructed to explain the environment facing a retailer in which research technique?

Accepted Answer

A)  survey 
B)  experiment 
C)  observation 
D)  simulation 
A)  survey 
B)  experiment 
C)  observation 
D)  simulation

Question 5

Develop a semantic differential scale to determine Starbuck's retail image.

Accepted Answer

Semantic Differential Scale for Starbuck

Question 6

A small movie theater plans to build a coffee and snack bar that features espresso based on the success of a much larger competitor that features six screens.This strategy represents ________.

Accepted Answer

A)  systematic research 
B)  nonsystematic research 
C)  a retail information system 
D)  single-source data 
A)  systematic research 
B)  nonsystematic research 
C)  a retail information system 
D)  single-source data

Question 7

Micromarketing is an application of data mining.

Accepted Answer

A) True 
 B)False

Question 8

Which does not represent a systematic method of research?

Accepted Answer

A)  pre-testing of a survey to determine potential biases in wording 
B)  verifying that interviews were actually conducted with selected respondents by use of a telephone 
C)  use of a nonprobability sample in a legal case involving retail pricing 
D)  removing potential respondents, who have moved prior to a store being renovated, from a store image survey 
A)  pre-testing of a survey to determine potential biases in wording 
B)  verifying that interviews were actually conducted with selected respondents by use of a telephone 
C)  use of a nonprobability sample in a legal case involving retail pricing 
D)  removing potential respondents, who have moved prior to a store being renovated, from a store image survey

Question 9

The major distinction between primary and secondary data is that primary data are ________.

Accepted Answer

A)  less costly 
B)  generated by the affected retailer 
C)  generated specifically for the research project under study 
D)  conducted at continuous time intervals 
A)  less costly 
B)  generated by the affected retailer 
C)  generated specifically for the research project under study 
D)  conducted at continuous time intervals

Question 10

A form of research in which present behavior or the results of past behavior are noted and recorded is ________.

Accepted Answer

A)  observation 
B)  survey 
C)  simulation 
D)  experimentation 
A)  observation 
B)  survey 
C)  simulation 
D)  experimentation

Question 11

a.Explain the components of a retail information system.
b.How does a retail information system differ from marketing research in retailing?

Accepted Answer

a. The components of a retail informatio

Question 12

In a simulation,only the factor under investigation is manipulated; all other factors remain constant.

Accepted Answer

A) True 
 B)False

Question 13

Sources of internal secondary data include budgets,sales figures,inventory records,and prior company research.

Accepted Answer

A) True 
 B)False

Question 14

Which of these is not a benefit of the use of a retail information system?

Accepted Answer

A)  Opportunities can be foreseen. 
B)  The initial time and labor investment is low. 
C)  Crises can be avoided. 
D)  The elements of a retail strategy can be coordinated. 
A)  Opportunities can be foreseen. 
B)  The initial time and labor investment is low. 
C)  Crises can be avoided. 
D)  The elements of a retail strategy can be coordinated.

Question 15

A retailer wishes to determine how many of its salespeople cross-sell related items.The optimal methodology should utilize ________.

Accepted Answer

A)  an experiment 
B)  a survey 
C)  mystery shoppers 
D)  secondary data 
A)  an experiment 
B)  a survey 
C)  mystery shoppers 
D)  secondary data

Question 16

In a nondisguised survey,a respondent is told the ________.

Accepted Answer

A)  actual stores being investigated 
B)  sponsor of the survey 
C)  actual intent of the study 
D)  actual name of the market research company conducting the survey 
A)  actual stores being investigated 
B)  sponsor of the survey 
C)  actual intent of the study 
D)  actual name of the market research company conducting the survey

Question 17

Retail information systems can be used by small and large retailers for customer,location,and promotional research purposes.

Accepted Answer

A) True 
 B)False

Question 18

A retailer has a database of past sales by season,by store,and by merchandise classification.This database is used as a guide in planning and control.The database is an example of ________.

Accepted Answer

A)  internal secondary data 
B)  external secondary data 
C)  a survey 
D)  observation 
A)  internal secondary data 
B)  external secondary data 
C)  a survey 
D)  observation

Question 19

The information needs of retail managers are anticipated,collected,organized,and stored on a continuous basis in ________.

Accepted Answer

A)  a retail information system 
B)  observation 
C)  an experiment 
D)  retail research 
A)  a retail information system 
B)  observation 
C)  an experiment 
D)  retail research

Question 20

Experiments can take place only in contrived settings.

Accepted Answer

A) True 
 B)False

Disguised surveys are typically used to study consumer ________.

The Universal Product Code (UPC)system allows a retailer to ________.

A shopping center developer seeks to determine the average turnover of cars in the shopping center.The developer is concerned about whether he or she should impose a parking fee.A sample of cars is monitored in terms of entry and exit times.Which primary research technique was used?

A mathematical model is constructed to explain the environment facing a retailer in which research technique?

Develop a semantic differential scale to determine Starbuck's retail image.

A small movie theater plans to build a coffee and snack bar that features espresso based on the success of a much larger competitor that features six screens.This strategy represents ________.

Micromarketing is an application of data mining.

Which does not represent a systematic method of research?

The major distinction between primary and secondary data is that primary data are ________.

A form of research in which present behavior or the results of past behavior are noted and recorded is ________.

a.Explain the components of a retail information system. b.How does a retail information system differ from marketing research in retailing?

In a simulation,only the factor under investigation is manipulated; all other factors remain constant.

Sources of internal secondary data include budgets,sales figures,inventory records,and prior company research.

Which of these is not a benefit of the use of a retail information system?

A retailer wishes to determine how many of its salespeople cross-sell related items.The optimal methodology should utilize ________.

In a nondisguised survey,a respondent is told the ________.

Retail information systems can be used by small and large retailers for customer,location,and promotional research purposes.

A retailer has a database of past sales by season,by store,and by merchandise classification.This database is used as a guide in planning and control.The database is an example of ________.

The information needs of retail managers are anticipated,collected,organized,and stored on a continuous basis in ________.

Experiments can take place only in contrived settings.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 8: Information Gathering and Processing in Retailing

Disguised surveys are typically used to study consumer ________.

The Universal Product Code (UPC)system allows a retailer to ________.

A shopping center developer seeks to determine the average turnover of cars in the shopping center.The developer is concerned about whether he or she should impose a parking fee.A sample of cars is monitored in terms of entry and exit times.Which primary research technique was used?

A mathematical model is constructed to explain the environment facing a retailer in which research technique?

Develop a semantic differential scale to determine Starbuck's retail image.

A small movie theater plans to build a coffee and snack bar that features espresso based on the success of a much larger competitor that features six screens.This strategy represents ________.

Micromarketing is an application of data mining.

Which does not represent a systematic method of research?

The major distinction between primary and secondary data is that primary data are ________.

A form of research in which present behavior or the results of past behavior are noted and recorded is ________.

a.Explain the components of a retail information system. b.How does a retail information system differ from marketing research in retailing?

In a simulation,only the factor under investigation is manipulated; all other factors remain constant.

Sources of internal secondary data include budgets,sales figures,inventory records,and prior company research.

Which of these is not a benefit of the use of a retail information system?

A retailer wishes to determine how many of its salespeople cross-sell related items.The optimal methodology should utilize ________.

In a nondisguised survey,a respondent is told the ________.

Retail information systems can be used by small and large retailers for customer,location,and promotional research purposes.

A retailer has a database of past sales by season,by store,and by merchandise classification.This database is used as a guide in planning and control.The database is an example of ________.

The information needs of retail managers are anticipated,collected,organized,and stored on a continuous basis in ________.

Experiments can take place only in contrived settings.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters