Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing

The depersonalization of many neighborhoods and the increase in working women have had the greatest detrimental effect on which retailer?

Vending machine operators can expand their range of goods sold by ________.

A direct marketing operation can expand the geographic customer base for an existing store-based retailer.

Rent (or a percent of sales)has to be paid for each location with ________.

Which of the following encompasses buy on line and pick up in store?

Direct selling and direct marketing are similar in that ________.

The profitability of catalog-based direct marketers is highly sensitive to postal rates and paper costs.

Direct selling is not considered part of direct marketing since ________.

It is comparatively difficult to evaluate the results of a direct marketing effort.

A direct marketer can effectively cater to a highly specialized niche market through use of a(n)________.

A direct marketer can economically appeal to the needs of a particular customer segment through ________.

A trade-off to using a high degree of graphics on a Web site is the ________.

What are the advantages to a store-based retailer adding a direct marketing operation? ...the disadvantages?

Unlike traditional marketers,the profitability of direct marketers is highly sensitive to which types of expenses?

Infomercials are generally broadcast ________.

Direct marketing is increasingly used by store-based retailers.This illustrates ________.

Despite the negative publicity,sales of cigarettes through vending machines has increased in recent years.

A direct marketer determines the goods and services sold as well as its target market in the ________ stage of a direct marketing strategy.

Direct marketing is forecast to grow based on ________.

A major factor contributing to the low level of sales on the Web is ________.