Exam 1: What Is CB, and Why Should I Care?

What is the process by which goods, services, or ideas are used and transformed into value?

Walmart's supply chain is as efficient and as economic as possible, which allows it to offer lower prices than competing retailers. With only a few exceptions, Walmart offers the same basic products in all of its stores, even worldwide. What orientation does this illustrate?

Clark is a student who has been hired by a consumer research firm to help a pizza restaurant learn more about the student market. Part of his job entails hanging out with other students and observing how they decide when to order pizza, which pizza restaurants they order from, how they eat it, and what they do with the leftovers, if any. Clark learned from his observations that some students like to put French dressing on their pizza, which led the pizza restaurant to advertise and offer the dressing with orders. Which interpretive orientation does this best illustrate?

Which field of study has roots in anthropology and often involves analyzing the artifacts associated with consumption?

Which business orientation offers the same basic product to all customers?

Which of the following represents a pair of common interpretive research orientations?

Which aspect of the changing economy likely has the most impact on consumer spending?

Marian is trying to decide on a major, so she takes an aptitude test offered by the career services office at her school. The results indicate that she is interested in understanding how people react to their environment and is concerned with their thoughts, feelings, and behaviours. Which discipline should Marian pursue?

What are the two perspectives from which consumer behaviour can be defined?

A highly competitive marketplace in which consumers have many alternatives is more likely to result in better customer service than a marketplace with little competition.

Consumer behaviour represents the process by which goods, services, or ideas are used and transformed into value.

The roots of interpretive consumer research go back over 150 years to the earliest days of consumer research.

When consumers study consumer behaviour, they should come to make better decisions. Which topic can be helpful in enlightening consumers?

The final step in the consumption process is satisfaction.

In trying to understand consumers, researchers derive meaning from talking to people and observing behaviour rather than analyzing data. What type of research is this an example of?

Consumer behaviour can be thought of as the actions, reactions, and consequences that take place as the consumer goes through a decision-making process, reaches a decision, and then uses the product.

Explain the role of consumer behaviour in business and society.

An ethnographic approach to studying consumers often involves analyzing the artifacts associated with consumption.

The motivational research era in consumer research proved to be very useful in providing satisfying explanations for consumer behaviour on a large scale.

Dana and John are expecting their first child and are purchasing furniture for the nursery. They are searching the Internet, reading parents' magazines and paying attention to the advertisements, and visiting many stores because they want to purchase the best quality furniture that fits their budget. In relation to the consumption process, what term refers to the effort they are expending to ensure they make the right decision?