Exam 1: What Is CB, and Why Should I Care?

What is the last step in the basic consumption process?

What term refers to direct contacts between the firm and a customer?

What term refers to the decision to give something up in return for something of greater value?

According to the text, what is the ultimate hallmark of success for a business?

A researcher measuring consumers' attitudes toward different brands on a scale ranging from 1 (very negative) to 5 (very positive) is using qualitative research.

Which of the following is NOT an example of a touchpoint?

Which discipline has contributed to consumer behaviour research by allowing researchers to interpret the relationships between consumers and the things they purchase, the products they own, and the activities in which they participate?

Which of the following is practised by a company that embraces differentiated marketing?

The Starbucks Mobile App now allows Starbucks customers to order their favourite beverage from their mobile device and pick up it up at a Starbucks location without actually being in the coffee shop. Which trend shaped the value received by today's consumers?

Benefits are the only result of consumption.

Which discipline should you study to learn about how groups of people interact within society?

Companies must deal only with geographical distances when operating in different countries.

Cognitive psychology is helpful in understanding how consumers process information from marketing communications such as advertisements.

Marketing's roots in economics are evident in the production and distribution of goods.

Customers pay money for products they believe will satisfy their needs and wants. What term refers to this transfer of money for goods or services?

What is the difference between qualitative and quantitative research?

Consumer behaviour has family roots in other disciplines such as economics, anthropology, and psychology.

Which field of study represents the study of consumption as a "lived experience" and relies on casual interviews with consumers from whom the researcher has won confidence and trust?

Juan is majoring in a discipline that examines the production and consumption of goods and services. What is Juan's major?

Poppy has decided that she should buy a car to get to her new job on the opposite side of town. In terms of the basic consumption process, what term refers to this first step?