Exam 1: What Is CB, and Why Should I Care?

Which type of research includes tools such as case analyses, clinical interviews, focus group interviews, and other tools in which data are gathered in a relatively unstructured way?

An understanding of consumer behaviour can mean better business for companies, better public policy for governments, and a better life for individuals.

What is the term for the negative results of consumption?

Apple sold more than seven million iPads within months of launching the product. Prices for this product ranged from $499 to more than $800, and Apple had difficulty keeping up with the demand. Why were so many iPads sold?

A consumer research study analyzes the factors predicting a consumer's likelihood to purchase a 3-D television, such as age, income, and stage of family life cycle. Data were collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?

Costs involve more than just the price of the product.

Discuss the relevant contributions of one other discipline to the study of consumer behaviour.

Compare and contrast the concepts consumption and consumer behaviour.

What is the area of focus for social psychologists?

John is a psychologist who analyzes the thoughts, feelings, and behaviours that people have as they interact with other people in groups. What type of psychologist is John?

A market orientation means innovation is geared primarily toward making the production process as efficient and economic as possible.

One demographic trend impacting marketers is that households increasingly include two primary income providers.

Data generated from qualitative research are considered "researcher-dependent."

The basic consumption process begins with the consumer recognizing that he or she wants something new.

Consumer behaviour, as a field of study, is a very young field.

Henry buys a new laptop because of the numerous features and upgrades that are offered from this newer model. What are these features referred to in terms of the consumption process?

Procter and Gamble sells six different brands of laundry detergent, each with a unique offering for different market segments. Which business orientation does this illustrate?

Which of the following is NOT a discipline in which consumer behaviour has roots?

In addition to the demographic trends discussed inChapter 1, discuss one other demographic trend in the Western world and how that trend will influence consumer behaviour.

According to an Uber employee, "the secret premise behind the ridesharing services' success is Uber's success at delivering an on-demand experience, where customers pick up their phone and a car arrives to take you wherever you want." Which type of orientation is Uber focusing on?