Exam 4: Comprehension, Memory, and Cognitive Learning

Which of the following show the association between nodes in an associative network?

What occurs when consumers read an advertisement for a clothing store and believe they will get 50% off the purchase of a second item of equal or lesser value?

Nostalgia is a yearning to relive past events.

What message source characteristic is Koodo Mobile using when they use the character El Tabador, an animated masked Mexican wrestler, to help promote their product?

Combining is the process of grouping stimuli by meaning so that multiple stimuli can become a single memory unit.

Kelly remembers very clearly her sixth birthday when she had a party with pony rides. What is the term for this memory for past events?

Contexting is the term that captures the idea that the same information can take on different meanings based on the way in which the information is presented.

Which of the following is considered a repository for all information that a person has encountered?

Lori read an article in a health magazine that reported on a study that found exercisers who ate oatmeal for breakfast were able to work out twice as long as those who ate eggs for breakfast. Lori had eaten oatmeal that morning and noticed that she still had a lot of energy when she finished her workout that day. She also thought that she was more focused on her work as well and attributed it to eating oatmeal that day. Which type of thoughts is Lori having after being exposed to the article about the benefits of eating oatmeal on exercise performance?

Comprehension is the psychological process by which knowledge is recorded.

Which type of schema is the cognitive representation that gives a specific type of person meaning?

Which type of associative network works as a cognitive representation of a phenomenon that provides meaning to that entity?

What term refers to the object that is intended to capture a person's attention in the message?

Thoughts that contradict a message are called negative arguments.

What is the term for thoughts that contradict a message?

A memory code is the mental path by which some thought becomes active.

Message complexity represents the extent to which a message is internally consistent and fits surrounding information.

For approximately how many seconds may stimuli that enter short-term memory stay there without some intervention?

In the 2015 federal election, the Conservative party ran a television commercial of Justin Trudeau saying: "The budget will balance itself." Which term refers to this process in which two different sensory traces are available to remember something?

An elementary school teacher told her students to think of "Roy G. Biv" to remember the colours of a rainbow in the correct order (red, orange, yellow, green, blue, indigo, and violet). What is the process by which this information is transferred to long-term memory through this technique?