Exam 4: Comprehension, Memory, and Cognitive Learning

Which of the following involves the association of active information in short-term memory with other information that is recalled from long-term memory?

Someone tells you a phone number, and you whisper it to yourself so you will remember it long enough to call the number. What are you using?

The physical characteristics of a message refer to its attributes that are sensed directly.

A television commercial for a travel agency featuring a trip to Italy included Italian music in the background and showed diners in a restaurant with the red and white tablecloths found in so many Italian restaurants. Which message characteristic that influences comprehension is this an example of?

Name and describe the four mental processes that can assist in remembering things and discuss an example of how you can use each to perform better on an exam in this class.

The process of comprehension is influenced very little by internal factors within the consumer.

Likeability of a source can influence message comprehension.

Which term refers to the extent to which a consumer continues processing a message even after an initial understanding is achieved in the comprehension stage?

Supporters of the buy local movement believe that shopping close to home and looking for locally made products is a better ethical, environmental, and economic choice. These beliefs form expectations of the benefits that will occur if a consumer was to shop locally.

What message source characteristic is Colgate using when they have a dentist help promote their toothpaste?

Which statement does NOT accurately summarize the physical characteristics of a message?

Cognitive coding is the process by which information is transferred from workbench memory to long-term memory for permanent storage.

Which statement does NOT accurately describe message receiver characteristics?

A tag is a small piece of coded information that helps a particular piece of knowledge get retrieved.

Habituation is the process by which continuous exposure to a stimulus affects the comprehension of and response to the stimulus.

A script is a schema representing an event.

Sam is 80 years old and often yearns for the "good old days." Whenever he watches old movies from his youth, he thinks of the friends he had and the cars they used to drive on weekends up and down the main street of his home town. What is Sam experiencing?

Which theory hypothesizes that the way in which information is framed differentially affects risk assessments and any associated consumer decisions?

In which area in memory are the things encountered with any of the five human senses stored?

Sensory memory has unlimited capacity and duration.