Question 1

Which statement best describes workbench memory?

Accepted Answer

A)  Unlike sensory memory, workbench memory has unlimited capacity. 
B)  Benchmark memory has unlimited duration. 
C)  Information is retrieved from workbench memory. 
D)  Workbench memory expands when a consumer is more involved. 
A)  Unlike sensory memory, workbench memory has unlimited capacity. 
B)  Benchmark memory has unlimited duration. 
C)  Information is retrieved from workbench memory. 
D)  Workbench memory expands when a consumer is more involved.

Question 2

Carly is trying to recall a mathematical equation so she can solve a problem on her math test. What is the process by which the equation is transferred back into Carly's workbench memory for additional processing?

Accepted Answer

A)  encoding 
B)  decoding 
C)  retrieval 
D)  framing 
A)  encoding 
B)  decoding 
C)  retrieval 
D)  framing

Question 3

Which of the following is NOT a mental process that helps consumers remember things?

Accepted Answer

A)  chunking 
B)  dual coding 
C)  back translation 
D)  repetition 
A)  chunking 
B)  dual coding 
C)  back translation 
D)  repetition

Question 4

Kayli was going to have her first baby and was happy when the nurse attending to her was very nice, attentive, and motherly in nature. The nurse's demeanour fit the type of person Kayli expected in this environment. Which part of her associative network did the nurse coincide with?

Accepted Answer

A)  episodic memory 
B)  social schema 
C)  script 
D)  declarative knowledge 
A)  episodic memory 
B)  social schema 
C)  script 
D)  declarative knowledge

Question 5

Which of the following can expand the capacity of the workbench memory?

Accepted Answer

A)  time 
B)  involvement 
C)  the number of units of information 
D)  meaningful encoding 
A)  time 
B)  involvement 
C)  the number of units of information 
D)  meaningful encoding

Question 6

Personal elaboration provides the deepest comprehension and greatest chance of accurate recall.

Accepted Answer

A) True 
 B)False

Question 7

Comprehension involves both cognitive and affective elements.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT a characteristic of the message that influences comprehension?

Accepted Answer

A)  habituation 
B)  congruity-incongruity 
C)  message source 
D)  figure-ground 
A)  habituation 
B)  congruity-incongruity 
C)  message source 
D)  figure-ground

Question 9

Consumers associate likeability, expertise, and trustworthiness of a source with credibility.

Accepted Answer

A) True 
 B)False

Question 10

Which term refers to the finding that the context or the environment frames thoughts and therefore both value and meaning?

Accepted Answer

A)  priming 
B)  dominance 
C)  prospecting 
D)  congruity 
A)  priming 
B)  dominance 
C)  prospecting 
D)  congruity

Question 11

Kevin and a friend were watching a TV commercial for a product that Kevin recently purchased and was not satisfied with because it did not live up to the claims made in the ad, so he told his friend that the product doesn't really work as well as the ad claims. What is the term for Kevin's thoughts that contradict the message?

Accepted Answer

A)  counterpoints 
B)  counterarguments 
C)  contraindications 
D)  dostats 
A)  counterpoints 
B)  counterarguments 
C)  contraindications 
D)  dostats

Question 12

What represents the extent to which a message is internally consistent and fits surrounding information?

Accepted Answer

A)  message congruity 
B)  figure 
C)  ground 
D)  message complexity 
A)  message congruity 
B)  figure 
C)  ground 
D)  message complexity

Question 13

Which term refers to the process by which information is transferred from workbench memory to long-term memory for permanent storage?

Accepted Answer

A)  filing 
B)  categorizing 
C)  encoding 
D)  capacitating 
A)  filing 
B)  categorizing 
C)  encoding 
D)  capacitating

Question 14

What is the term for a network of mental pathways linking knowledge within memory?

Accepted Answer

A)  connected network 
B)  associative network 
C)  mental network 
D)  knowledge network 
A)  connected network 
B)  associative network 
C)  mental network 
D)  knowledge network

Question 15

Define the concept of comprehension and list the main factors that influence what gets comprehended. Discuss an example of each factor.

Accepted Answer

Comprehension refers to the interpretati

Question 16

How many units of information generally represent the capacity limit for workbench memory?

Accepted Answer

A)  one and three 
B)  three and seven 
C)  four and eight 
D)  five and ten 
A)  one and three 
B)  three and seven 
C)  four and eight 
D)  five and ten

Question 17

Ground is the term representing the object that is intended to capture a person's attention, the focal part of any message.

Accepted Answer

A) True 
 B)False

Question 18

Which theory tells us that communications provide information in ways beyond the explicit or obvious content of a message?

Accepted Answer

A)  signal 
B)  elaboration likelihood 
C)  dual-coding 
D)  prospect 
A)  signal 
B)  elaboration likelihood 
C)  dual-coding 
D)  prospect

Question 19

Which of the following is NOT considered a memory storage area in the multiple store theory of memory?

Accepted Answer

A)  intermediate memory 
B)  sensory memory 
C)  long-term memory 
D)  workbench memory 
A)  intermediate memory 
B)  sensory memory 
C)  long-term memory 
D)  workbench memory

Question 20

Hillary is imagining herself driving the car she sees in a television commercial. In which type of elaboration is Hillary engaged?

Accepted Answer

A)  personal 
B)  kinetic 
C)  exemplar 
D)  primary 
A)  personal 
B)  kinetic 
C)  exemplar 
D)  primary

Which statement best describes workbench memory?

Carly is trying to recall a mathematical equation so she can solve a problem on her math test. What is the process by which the equation is transferred back into Carly's workbench memory for additional processing?

Which of the following is NOT a mental process that helps consumers remember things?

Kayli was going to have her first baby and was happy when the nurse attending to her was very nice, attentive, and motherly in nature. The nurse's demeanour fit the type of person Kayli expected in this environment. Which part of her associative network did the nurse coincide with?

Which of the following can expand the capacity of the workbench memory?

Personal elaboration provides the deepest comprehension and greatest chance of accurate recall.

Comprehension involves both cognitive and affective elements.

Which of the following is NOT a characteristic of the message that influences comprehension?

Consumers associate likeability, expertise, and trustworthiness of a source with credibility.

Which term refers to the finding that the context or the environment frames thoughts and therefore both value and meaning?

What represents the extent to which a message is internally consistent and fits surrounding information?

Which term refers to the process by which information is transferred from workbench memory to long-term memory for permanent storage?

What is the term for a network of mental pathways linking knowledge within memory?

Define the concept of comprehension and list the main factors that influence what gets comprehended. Discuss an example of each factor.

How many units of information generally represent the capacity limit for workbench memory?

Ground is the term representing the object that is intended to capture a person's attention, the focal part of any message.

Which theory tells us that communications provide information in ways beyond the explicit or obvious content of a message?

Which of the following is NOT considered a memory storage area in the multiple store theory of memory?

Hillary is imagining herself driving the car she sees in a television commercial. In which type of elaboration is Hillary engaged?

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Marketing Ethics and Consumer Misbehaviour

Filters

Exam 4: Comprehension, Memory, and Cognitive Learning

Which statement best describes workbench memory?

Carly is trying to recall a mathematical equation so she can solve a problem on her math test. What is the process by which the equation is transferred back into Carly's workbench memory for additional processing?

Which of the following is NOT a mental process that helps consumers remember things?

Kayli was going to have her first baby and was happy when the nurse attending to her was very nice, attentive, and motherly in nature. The nurse's demeanour fit the type of person Kayli expected in this environment. Which part of her associative network did the nurse coincide with?

Which of the following can expand the capacity of the workbench memory?

Personal elaboration provides the deepest comprehension and greatest chance of accurate recall.

Comprehension involves both cognitive and affective elements.

Which of the following is NOT a characteristic of the message that influences comprehension?

Consumers associate likeability, expertise, and trustworthiness of a source with credibility.

Which term refers to the finding that the context or the environment frames thoughts and therefore both value and meaning?

What represents the extent to which a message is internally consistent and fits surrounding information?

Which term refers to the process by which information is transferred from workbench memory to long-term memory for permanent storage?

What is the term for a network of mental pathways linking knowledge within memory?

Define the concept of comprehension and list the main factors that influence what gets comprehended. Discuss an example of each factor.

How many units of information generally represent the capacity limit for workbench memory?

Ground is the term representing the object that is intended to capture a person's attention, the focal part of any message.

Which theory tells us that communications provide information in ways beyond the explicit or obvious content of a message?

Which of the following is NOT considered a memory storage area in the multiple store theory of memory?

Hillary is imagining herself driving the car she sees in a television commercial. In which type of elaboration is Hillary engaged?

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Marketing Ethics and Consumer Misbehaviour

Filters