Exam 5: Motivation and Emotion: Driving Consumer Behaviour

There is a consensus among researchers that the best way to measure consumer emotions is with autonomic measures.

Define autobiographical memory and describe one of yours. Explain how a marketer might be able to influence consumers to recall positive autobiographical memories.

Many senior citizens do not want to go to the doctor because they are afraid they might learn they have some disease. This type of appraisal focuses on the future and elicits worry and fear. What type of appraisal is this an example of?

Emotional introspection is a term used to capture one's awareness of the emotions experienced in a situation and the ability to control reactions to these emotions.

Most consumers have vivid memories of meaningful events in their lives. What is the term for these memories?

Which self-report measure of emotions asks respondents to rate feelings using semantic differential items (bipolar opposites)?

Self-improvement motivations drive behaviours aimed at changing one's current state to a level that is more ideal.

Mood-consistent recall means that to the extent a consumer's mood can be controlled, their memories and evaluations can be influenced.

Which type of cognitive appraisal focuses on the future and can elicit emotions like hopefulness or anxiety?

Compare and contrast the different types of involvement.

Which of the following is NOT a type of involvement?

Which of the following are inner reasons or driving forces behind human actions as consumers are driven to address real needs?

Which term refers to a deep personal interest that evokes strong feelings simply from the thoughts or behaviour associated with some object or activity?

Cleaning products and personal hygiene products like toothpaste and soap are best described as low-involvement products.

PAD is an acronym that stands for pleasure-arousal-dominance.

Self-report measures of emotion usually require consumers to recall their affect state from a recent experience or to state the affect they are feeling at a given point in time.

Which of the following are psychobiological reactions to appraisals?

Explain how utilitarian motivations differ from hedonic motivations and give an example of each.

Situational involvement often comes about when consumers are shopping for something with relatively low involvement but a relatively high price.

In consumer behaviour, consumer mood represents feelings a consumer has about a particular product or activity.