Exam 5: Motivation and Emotion: Driving Consumer Behaviour

Memories of previous, meaningful events in one's life are known as primary memories.

Disney tries to create a magical experience for guests visiting its parks and resorts. The company knows that positive emotions can become stored as part of the meaning visitors have for Disney, and the company wants consumers to come back again and again. Which term refers to the positive emotion consumers experiences and store as part of the meaning of Disney?

Which of the following represents basic survival needs for things such as food and drink?

Which measure of consumer emotions uses PANAS and PAD?

Visiting the Dentist Scenario Many people don't go to the dentist because they are afraid. There's plenty to fear-pain, needles, gagging, feeling helpless, having personal space invaded, and being lectured for not brushing, flossing, or visiting often enough. Of course, avoiding the situation can make matters even worse when a patient does finally visit the dentist. Some patients, especially older ones, are reluctant to visit the dentist due to phobias based on a bad experience they had at the dentist when they were a child. However, the dental industry has evolved tremendously over the years, essentially eliminating any pain for patients. Many dentists are going even further to quell patients' fears by offering sedation, pain killers, entertainment, atmospherics, and spa services during a patient's visit. While sedation and pain killers have been offered for years, newer alternatives try to enhance the experience for patients. For example, some dentists offer entertainment options such as TVs, headphones with soothing music, or goggles for watching 3-D movies. Spa services include warm neck rolls and hand and foot massages, all in a Zen-like environment complete with soothing waterfalls and candles. The hope is that patients' anxiety will be minimized by creating a positive atmosphere that will result in the recommended twice-a-year visits. -Refer to Visiting the Dentist Scenario. Some people only go to the dentist when they have a problem, such as a toothache or a broken tooth, because they want to get it fixed. Which type of motivation is exemplified by the fact that we are motivated to restore our bodies to an acceptable state, such as no pain in our mouths?

PANAS measures of emotions include physiological responses such as sweating, heart rate, and brain imaging which can document activity in areas of the brain.

Consumers with very high involvement in some product category are called market mavens.

Which type of need reflects the need to be recognized as a person of worth?

Emotions create visceral responses, meaning that certain feeling states are tied to behaviour in a very direct way.

Sony recognizes that electronic products can be especially frustrating or satisfying for consumers and often are both at the same time. To better their product and customer experience, they have hired a consumer researcher to measure consumers' positive and negative emotions when using Sony's electronic products like video games, cellphones, computers, and televisions. Which measure is best for this purpose?

Autonomic measures or emotions are those responses that are automatically recorded based on either automatic visceral reactions or neurological brain activity.

Nostalgia is characterized by a yearning of the past motivated by the belief that previous times were somehow more pleasant.

Marty doesn't like to shop, so he decided he wanted to get all of his Christmas shopping done in one trip to the mall on a Saturday afternoon. Which type of cognitive appraisal does Marty use when he evaluates whether or not he achieved his goal of accomplishing this task?

Claire has a collection of more than 1,000 snow globes from around the world. For most of her adult life, she has had an interest in this product and finds it personally gratifying when she learns about the product and acquires a new one for her collection. She especially likes to connect on social media like Pinterest and Facebook and attend "globe swaps" where other enthusiasts like herself gather to trade snow globes and share stories. Which type of involvement is Claire demonstrating?

Which expression refers to relatively superior recall for information presented with mild affective content compared to similar information presented in an effectively neutral way?

Which term describes one's awareness of the emotions experienced in a situation and the ability to control reactions to these emotions?

With respect to measuring emotion, bipolar is a situation wherein if one feels joy he or she can also experience sadness.

Jamie always cries when she watches a sad movie or reads a sad book. Jamie has high emotional expressiveness.

Joining an adult colouring club is driven by hedonic motivations.

A baseball fan will feel excited after receiving an autographed jersey from her favourite player. Which term refers to this excitement?