Question 1

Which of the following is a component of the AIDA model?

Accepted Answer

A) Gaining attention 
B) Discussing ideas 
C) Providing deadlines 
D) Making announcements 
E) Answering queries 
A) Gaining attention 
B) Discussing ideas 
C) Providing deadlines 
D) Making announcements 
E) Answering queries

Question 2

Which of the following is true of internal persuasive messages?

Accepted Answer

A) They tend to be slightly more indirect than external persuasive messages. 
B) They tend to be slightly more implicit than external persuasive messages. 
C) They tend to be based on emotional appeals. 
D) They tend to be based on logical appeals. 
E) They tend to use the you-voice more than the we-voice. 
A) They tend to be slightly more indirect than external persuasive messages. 
B) They tend to be slightly more implicit than external persuasive messages. 
C) They tend to be based on emotional appeals. 
D) They tend to be based on logical appeals. 
E) They tend to use the you-voice more than the we-voice.

Question 3

Typically, internal persuasive messages focus mostly on _____.

Accepted Answer

A) negative emotions 
B) the reciprocation principle of influence 
C) the scarcity principle of influence 
D) logical appeals 
E) positive emotions 
A) negative emotions 
B) the reciprocation principle of influence 
C) the scarcity principle of influence 
D) logical appeals 
E) positive emotions

Question 4

In the context of mass sales messages, which of the following is the first step in the AIDA approach?

Accepted Answer

A) Gaining attention 
B) Generating interest 
C) Calling to action 
D) Building desire 
E) Gathering information about competitors' products 
A) Gaining attention 
B) Generating interest 
C) Calling to action 
D) Building desire 
E) Gathering information about competitors' products

Question 5

Price is one of the least common sales themes.

Accepted Answer

A) True 
 B)False

Question 6

Your colleagues and customers will be more easily persuaded when you show interest in them personally.

Accepted Answer

A) True 
 B)False

Question 7

Understanding the needs and values of others requires a strong listening orientation.

Accepted Answer

A) True 
 B)False

Question 8

What does persuasion imply?

Accepted Answer

A) Threatening your audience to make them follow your line of thinking 
B) Dealing with someone who is open to different ideas 
C) Communicating with someone who does not think the same way as you do 
D) Stopping short of a fist-fight in trying to get your point across 
E) Forcing someone to think like you do 
A) Threatening your audience to make them follow your line of thinking 
B) Dealing with someone who is open to different ideas 
C) Communicating with someone who does not think the same way as you do 
D) Stopping short of a fist-fight in trying to get your point across 
E) Forcing someone to think like you do

Question 9

Which of the following is a persuasive message with an indirect statement?

Accepted Answer

A) You should go through the manual of your new refrigerator before you start using it. 
B) Find more information about the various models of tablet PCs before you make your purchase decision. 
C) "Sinking Domes" is an inappropriate book for kids, so don't buy it for Ryan. 
D) Investing in a Sandy Bar franchise is a good option because it's a well-known restaurant. 
E) You should consider buying from some other manufacturer because these hard drives crash a lot. 
A) You should go through the manual of your new refrigerator before you start using it. 
B) Find more information about the various models of tablet PCs before you make your purchase decision. 
C) "Sinking Domes" is an inappropriate book for kids, so don't buy it for Ryan. 
D) Investing in a Sandy Bar franchise is a good option because it's a well-known restaurant. 
E) You should consider buying from some other manufacturer because these hard drives crash a lot.

Question 10

Despite their common elements, how do internal and external persuasive messages differ?

Accepted Answer

Internal and external persuasive message

Question 11

When the statements in a message contain full and unambiguous meaning, the message is said to be indirect.

Accepted Answer

A) True 
 B)False

Question 12

Discuss the importance of credibility for persuasive messages in the post-trust era.

Accepted Answer

While credibility is critical to all bus

Question 13

Describe a strategy which can be used to personalize persuasive messages.

Accepted Answer

Creating messages that speak directly to

Question 14

In the context of persuasive messages, which of the following is the right way to convince others to adopt your ideas?

Accepted Answer

A) Use the power of authority and force employees to follow your ideas. 
B) Manipulate people's emotions to force them to adopt your ideas. 
C) Show others that you care about them and that your ideas fit into their interests. 
D) Implement your ideas and others will have no choice but to adopt your ideas. 
E) Promise incentives to those who agree to adopt your ideas. 
A) Use the power of authority and force employees to follow your ideas. 
B) Manipulate people's emotions to force them to adopt your ideas. 
C) Show others that you care about them and that your ideas fit into their interests. 
D) Implement your ideas and others will have no choice but to adopt your ideas. 
E) Promise incentives to those who agree to adopt your ideas.

Question 15

Scarcity is a principle of influence whereby people think there is limited availability of something they want or need, so they must act quickly.

Accepted Answer

A) True 
 B)False

Question 16

What is the aim of persuasion?

Accepted Answer

A) To develop a plan of action to deal with a crisis 
B) To increase your credibility in the eyes of your audience 
C) To help your audience identify with and find merit in your positions 
D) To express sympathy for a loss suffered by your audience 
E) To express gratitude toward your audience 
A) To develop a plan of action to deal with a crisis 
B) To increase your credibility in the eyes of your audience 
C) To help your audience identify with and find merit in your positions 
D) To express sympathy for a loss suffered by your audience 
E) To express gratitude toward your audience

Question 17

Which of the following is most likely to help you reduce skepticism once you've described your solution?

Accepted Answer

A) Restating the need for the solution 
B) Providing a strong rationale 
C) Showing appreciation for your readers' views 
D) Discussing positive points about your competitor's products 
E) Agreeing with your readers' objections 
A) Restating the need for the solution 
B) Providing a strong rationale 
C) Showing appreciation for your readers' views 
D) Discussing positive points about your competitor's products 
E) Agreeing with your readers' objections

Question 18

Reciprocation is a principle of influence whereby people determine what is right, correct, or desirable by seeing what others do.

Accepted Answer

A) True 
 B)False

Question 19

Positivity in persuasive messages helps your audience focus on the benefits rather than the drawbacks of what you are trying to promote.

Accepted Answer

A) True 
 B)False

Question 20

By applying the FAIR test, you can avoid sending persuasive messages that manipulate others.

Accepted Answer

A) True 
 B)False

Which of the following is a component of the AIDA model?

Which of the following is true of internal persuasive messages?

Typically, internal persuasive messages focus mostly on _____.

In the context of mass sales messages, which of the following is the first step in the AIDA approach?

Price is one of the least common sales themes.

Your colleagues and customers will be more easily persuaded when you show interest in them personally.

Understanding the needs and values of others requires a strong listening orientation.

What does persuasion imply?

Which of the following is a persuasive message with an indirect statement?

Despite their common elements, how do internal and external persuasive messages differ?

When the statements in a message contain full and unambiguous meaning, the message is said to be indirect.

Discuss the importance of credibility for persuasive messages in the post-trust era.

Describe a strategy which can be used to personalize persuasive messages.

In the context of persuasive messages, which of the following is the right way to convince others to adopt your ideas?

Scarcity is a principle of influence whereby people think there is limited availability of something they want or need, so they must act quickly.

What is the aim of persuasion?

Which of the following is most likely to help you reduce skepticism once you've described your solution?

Reciprocation is a principle of influence whereby people determine what is right, correct, or desirable by seeing what others do.

Positivity in persuasive messages helps your audience focus on the benefits rather than the drawbacks of what you are trying to promote.

By applying the FAIR test, you can avoid sending persuasive messages that manipulate others.

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Global Communication and Diversity

Creating Effective Business Messages

Improving Readability With Style and Design

Email and Other Traditional Tools for Business Communication

Social Media for Business Communication

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Reports

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communications

Filters

Exam 9: Routine Business Messages

Which of the following is a component of the AIDA model?

Which of the following is true of internal persuasive messages?

Typically, internal persuasive messages focus mostly on _____.

In the context of mass sales messages, which of the following is the first step in the AIDA approach?

Price is one of the least common sales themes.

Your colleagues and customers will be more easily persuaded when you show interest in them personally.

Understanding the needs and values of others requires a strong listening orientation.

What does persuasion imply?

Which of the following is a persuasive message with an indirect statement?

Despite their common elements, how do internal and external persuasive messages differ?

When the statements in a message contain full and unambiguous meaning, the message is said to be indirect.

Discuss the importance of credibility for persuasive messages in the post-trust era.

Describe a strategy which can be used to personalize persuasive messages.

In the context of persuasive messages, which of the following is the right way to convince others to adopt your ideas?

Scarcity is a principle of influence whereby people think there is limited availability of something they want or need, so they must act quickly.

What is the aim of persuasion?

Which of the following is most likely to help you reduce skepticism once you've described your solution?

Reciprocation is a principle of influence whereby people determine what is right, correct, or desirable by seeing what others do.

Positivity in persuasive messages helps your audience focus on the benefits rather than the drawbacks of what you are trying to promote.

By applying the FAIR test, you can avoid sending persuasive messages that manipulate others.

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Global Communication and Diversity

Creating Effective Business Messages

Improving Readability With Style and Design

Email and Other Traditional Tools for Business Communication

Social Media for Business Communication

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Reports

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communications

Filters