Exam 13: Fieldwork

To make the respondents more comfortable and informed, some marketing research firms and fieldwork agencies provide potential respondents with toll free numbers to verify the information given by the field workers and to take the survey over the phone.

Which SPSS data entry product allows you to simply print the form after it has been designed for a mail survey or personal interviewing?

A slight change in the wording, sequence, or manner in which a question is asked does not distort its meaning or bias the response.

Which of the following is not one of the general qualifications of fieldworkers?

Which aspect of supervision includes tabulation of quota variables, important demographic characteristics, and answers to key variables?

The evaluation of field workers should be based on the criteria of cost and time, response rates, quality of interviewing, and quality of data.

Training ensures that all interviewers administer the questionnaire in the same manner so that the data can be collected uniformly.

List the guidelines for asking questions.

The quality of interviewing should be evaluated in terms of the appropriateness of the introduction.

As a part of central office control, supervisors should keep a record of hours worked and expenses.

In their guidelines on interviewing, the Council of American Survey Research Organizations suggests that interviewers have unnecessary side conversations with the respondent in an effort to make the respondent more comfortable.

Which statement is not true about probing?

(AO?)stands for the probing comment "any other reason."

List and discuss the major areas of the fieldwork/data collection process.

The quality of interviewing should be evaluated in terms of ________.

Supervision of field workers includes all of the following except ________.

Which of the following activities is not fieldwork?

Supervisors should keep daily records of the number of calls made, number of not-at-homes, number of refusals, number of completed interviews for each interviewer, and the total for all interviewers under their control. These daily records are a part of ________.

The persons who design the research frequently collect marketing research data.

All of the following are commonly used probing techniques except ________.