Exam 13: Using Print Media

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One of the advantages of using newspapers as the advertising medium of choice is that geographic selectivity is possible with zoned editions for specific neighborhoods or communities.

(True/False)

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Question 21

Which of the following statements concerning split runs is true?

(Multiple Choice)

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Question 22

What are combination rates?

(Essay)

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Question 23

An island half is an insert whose paper is so wide that the extreme left and right sides have to be folded into the center to match the size of the other pages.

(True/False)

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Question 24

An advertiser wishes to place an ad in a particular section of the paper. To ensure this, the advertiser will need to pay a(n) _____ rate.

(Multiple Choice)

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Question 25

When a newspaper creates ad copy and art, it gives the advertiser a tearsheet to check.

(True/False)

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Question 26

Which of the following statements about media buyers is true?

(Multiple Choice)

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Question 27

Which of the following is true of weekly newspapers?

(Multiple Choice)

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Question 28

Which of the following refers to a thorough analysis of the circulation procedures, outlets of distribution, readers, and other factors by companies such as ABC?

(Multiple Choice)

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Question 29

Which of the following statements concerning magazine advertising is true?

(Multiple Choice)

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Question 30

_____ editions of magazines reach readers who share traits such as age, income level, or professional status.

(Multiple Choice)

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Question 31

In terms of the classification of business publications based on readership, _____ publications deal with a particular job function across a variety of industries.

(Multiple Choice)

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Question 32

_____ discounts are based on the number of ad insertions in a magazine, usually within a year.

(Multiple Choice)

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Question 33

In terms of advertising volume, newspapers are now the largest medium in the United States.

(True/False)

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Question 34

Which of the following describes a situation when an advertiser would be charged a short rate?

(Multiple Choice)

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Question 35

Whether at home or abroad, advertisers must study the audience and remember the basics of print advertising.

(True/False)

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Question 36

The rate card for a magazine mentioned that the one-time cost for a full-page black-and-white ad was $795. The magazine had a total circulation of 15,000. Calculate the magazine's cost per thousand (CPM).

(Multiple Choice)

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Question 37

In terms of the classification of business publications based on readership, a(n) _____ covers a specific industry in all its aspects.

(Multiple Choice)

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Question 38

Magazines allow an advertiser to reach a particular target audience with a high-quality presentation.

(True/False)

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Question 39

In a newspaper, the preferred position horizontally across the bottom of the page is known as full position.

(True/False)

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Question 40

Showing 21 - 40 of 99

One of the advantages of using newspapers as the advertising medium of choice is that geographic selectivity is possible with zoned editions for specific neighborhoods or communities.

Which of the following statements concerning split runs is true?

What are combination rates?

An island half is an insert whose paper is so wide that the extreme left and right sides have to be folded into the center to match the size of the other pages.

An advertiser wishes to place an ad in a particular section of the paper. To ensure this, the advertiser will need to pay a(n) _____ rate.

When a newspaper creates ad copy and art, it gives the advertiser a tearsheet to check.

Which of the following statements about media buyers is true?

Which of the following is true of weekly newspapers?

Which of the following refers to a thorough analysis of the circulation procedures, outlets of distribution, readers, and other factors by companies such as ABC?

Which of the following statements concerning magazine advertising is true?

_____ editions of magazines reach readers who share traits such as age, income level, or professional status.

In terms of the classification of business publications based on readership, _____ publications deal with a particular job function across a variety of industries.

_____ discounts are based on the number of ad insertions in a magazine, usually within a year.

In terms of advertising volume, newspapers are now the largest medium in the United States.

Which of the following describes a situation when an advertiser would be charged a short rate?

Whether at home or abroad, advertisers must study the audience and remember the basics of print advertising.

The rate card for a magazine mentioned that the one-time cost for a full-page black-and-white ad was $795. The magazine had a total circulation of 15,000. Calculate the magazine's cost per thousand (CPM).

In terms of the classification of business publications based on readership, a(n) _____ covers a specific industry in all its aspects.

Magazines allow an advertiser to reach a particular target audience with a high-quality presentation.

In a newspaper, the preferred position horizontally across the bottom of the page is known as full position.

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Electronic Media: Television and Radio

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

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