Question 1

From a strategic marketing viewpoint,a total product offer includes all of the tangible attributes of a good or service,and excludes any intangible attributes.

Accepted Answer

A) True 
 B)False

Question 2

When purchasing a product,the consumer is actually buying its anticipated benefits and

Accepted Answer

A)  satisfaction. 
B)  price. 
C)  costs. 
D)  productivity. 
E)  form. 
A)  satisfaction. 
B)  price. 
C)  costs. 
D)  productivity. 
E)  form.

Question 3

Profitability analysis takes into consideration:

Accepted Answer

A)  return on the capital invested 
B)  return on equity 
C)  financial leverage 
D)  comparisons between competitors to determine which organizations are the most effective in their utilization of their resources 
E)  All of the above 
A)  return on the capital invested 
B)  return on equity 
C)  financial leverage 
D)  comparisons between competitors to determine which organizations are the most effective in their utilization of their resources 
E)  All of the above

Question 4

Managers in progressive organizations tend to emphasize teamwork and cooperation rather than discipline and giving orders.

Accepted Answer

A) True 
 B)False

Question 5

As restaurant chains that specialize in Mexican cuisine,Fernando's and Carmelita's offer similar items on their menus.However,Fernando's restaurants are positioned in the market as elegant establishments with high prices.Carmelita's restaurants,on the other hand,are located in middle class neighborhoods,with a casual atmosphere that welcomes families with young children.The prices at Carmelita's are in the moderate range.When evaluating the marketing strategies used by these restaurants,we can conclude that:

Accepted Answer

A)  both practice product mix effectiveness. 
B)  they utilize product differentiation. 
C)  Fernando's has chosen a shopping good strategy. 
D)  their target markets differ, with one intended to appeal to the industrial market, and the other designed to attract the consumer market. 
A)  both practice product mix effectiveness. 
B)  they utilize product differentiation. 
C)  Fernando's has chosen a shopping good strategy. 
D)  their target markets differ, with one intended to appeal to the industrial market, and the other designed to attract the consumer market.

Question 6

A modern manager's main job is to issue orders,then follow up to make sure employees do as they were told.

Accepted Answer

A) True 
 B)False

Question 7

Successful businesses constantly monitor consumer wants and needs.

Accepted Answer

A) True 
 B)False

Question 8

Explain the differences between strategic,tactical,operational,and contingency planning.

Accepted Answer

Strategic planning is long-range plannin

Question 9

What is the difference between Asset-based and Operating expenditures,give an example of each?

Accepted Answer

Asset-based expenditures are those expen

Question 10

Despite all of the changes in the business environment,the basic way a manager performs his or her job has remained remarkably constant.

Accepted Answer

A) True 
 B)False

Question 11

Successful firms follow a customer-driven strategy,as opposed to the management-driven strategy used in the past.

Accepted Answer

A) True 
 B)False

Question 12

For small businesses,product differentiation:

Accepted Answer

A)  is more difficult than it is for larger firms because of the high cost of product research and development. 
B)  usually concentrates on the pricing component of the total product offer. 
C)  can be an important strategy to gain market share. 
D)  is less important than it is for big firms with multiple product lines. 
A)  is more difficult than it is for larger firms because of the high cost of product research and development. 
B)  usually concentrates on the pricing component of the total product offer. 
C)  can be an important strategy to gain market share. 
D)  is less important than it is for big firms with multiple product lines.

Question 13

Which of the following is NOT one of the four core fundamental resource areas an organization will build its business model or system around:

Accepted Answer

A)  Assets 
B)  Labour 
C)  Capital 
D)  Managerial acumen 
E)  Structure 
A)  Assets 
B)  Labour 
C)  Capital 
D)  Managerial acumen 
E)  Structure

Question 14

What is Strategy?

Accepted Answer

Strategy is the development of plans and

Question 15

At Isuzu's Appliance Store,all new products are offered with an extended service contract,as well as free delivery installation.By offering these value enhancers,Isuzu's has added to their total product offer.

Accepted Answer

A) True 
 B)False

Question 16

In most high tech industries,the best way to respond quickly to rapid technological changes is to keep most authority and responsibility in the hands of a few key managers who provide precise,detailed directions to the workers.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?

Accepted Answer

A)  Product matrix. 
B)  Product line. 
C)  Product mix. 
D)  Total product offer. 
A)  Product matrix. 
B)  Product line. 
C)  Product mix. 
D)  Total product offer.

Question 18

The image created by advertising is part of the total product offer of a product.

Accepted Answer

A) True 
 B)False

Question 19

Nonprofit organizations such as the Canadian Cancer Society do not engage in management,marketing,or finance activities.

Accepted Answer

A) True 
 B)False

Question 20

A loss occurs when expenses are greater than:

Accepted Answer

A)  assets 
B)  profit 
C)  revenue 
D)  costs 
A)  assets 
B)  profit 
C)  revenue 
D)  costs

From a strategic marketing viewpoint,a total product offer includes all of the tangible attributes of a good or service,and excludes any intangible attributes.

When purchasing a product,the consumer is actually buying its anticipated benefits and

Profitability analysis takes into consideration:

Managers in progressive organizations tend to emphasize teamwork and cooperation rather than discipline and giving orders.

A modern manager's main job is to issue orders,then follow up to make sure employees do as they were told.

Successful businesses constantly monitor consumer wants and needs.

Explain the differences between strategic,tactical,operational,and contingency planning.

What is the difference between Asset-based and Operating expenditures,give an example of each?

Despite all of the changes in the business environment,the basic way a manager performs his or her job has remained remarkably constant.

Successful firms follow a customer-driven strategy,as opposed to the management-driven strategy used in the past.

For small businesses,product differentiation:

Which of the following is NOT one of the four core fundamental resource areas an organization will build its business model or system around:

What is Strategy?

At Isuzu's Appliance Store,all new products are offered with an extended service contract,as well as free delivery installation.By offering these value enhancers,Isuzu's has added to their total product offer.

In most high tech industries,the best way to respond quickly to rapid technological changes is to keep most authority and responsibility in the hands of a few key managers who provide precise,detailed directions to the workers.

Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?

The image created by advertising is part of the total product offer of a product.

Nonprofit organizations such as the Canadian Cancer Society do not engage in management,marketing,or finance activities.

A loss occurs when expenses are greater than:

The Canadian Economic Environment

The Global Marketplace

The Environment and Sustainable Business Practices

Ethics and Corporate Social Responsibility

Developing a Business Strategy

Entrepreneurship and Forms of Business Ownership

Developing Your Business Structure and Culture

Managing and Leading the Organizations Talent

The Marketing Challenge

Understanding the Marketing Effort

Technology and Operations Management

Understanding Business Finances

Financial Statements Structure and Interpretation

Analyzing New Business Ventures

Filters

Exam 1: What Is Business

From a strategic marketing viewpoint,a total product offer includes all of the tangible attributes of a good or service,and excludes any intangible attributes.

When purchasing a product,the consumer is actually buying its anticipated benefits and

Profitability analysis takes into consideration:

Managers in progressive organizations tend to emphasize teamwork and cooperation rather than discipline and giving orders.

A modern manager's main job is to issue orders,then follow up to make sure employees do as they were told.

Successful businesses constantly monitor consumer wants and needs.

Explain the differences between strategic,tactical,operational,and contingency planning.

What is the difference between Asset-based and Operating expenditures,give an example of each?

Despite all of the changes in the business environment,the basic way a manager performs his or her job has remained remarkably constant.

Successful firms follow a customer-driven strategy,as opposed to the management-driven strategy used in the past.

For small businesses,product differentiation:

Which of the following is NOT one of the four core fundamental resource areas an organization will build its business model or system around:

What is Strategy?

At Isuzu's Appliance Store,all new products are offered with an extended service contract,as well as free delivery installation.By offering these value enhancers,Isuzu's has added to their total product offer.

In most high tech industries,the best way to respond quickly to rapid technological changes is to keep most authority and responsibility in the hands of a few key managers who provide precise,detailed directions to the workers.

Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?

The image created by advertising is part of the total product offer of a product.

Nonprofit organizations such as the Canadian Cancer Society do not engage in management,marketing,or finance activities.

A loss occurs when expenses are greater than:

The Canadian Economic Environment

The Global Marketplace

The Environment and Sustainable Business Practices

Ethics and Corporate Social Responsibility

Developing a Business Strategy

Entrepreneurship and Forms of Business Ownership

Developing Your Business Structure and Culture

Managing and Leading the Organizations Talent

The Marketing Challenge

Understanding the Marketing Effort

Technology and Operations Management

Understanding Business Finances

Financial Statements Structure and Interpretation

Analyzing New Business Ventures

Filters